Global Certificate in Visual Design for Experiential Marketing

Name: Global Certificate in Visual Design for Experiential Marketing
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The Global Certificate in Visual Design for Experiential Marketing is a cutting-edge course that equips learners with essential skills for career advancement in a rapidly evolving industry. This course focuses on the importance of visual design in creating immersive and engaging marketing experiences that capture audiences and drive results.

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AboutThisCourse

In today's digital age, visual design plays a critical role in experiential marketing, and this course provides learners with a comprehensive understanding of the principles and best practices of visual design. Through hands-on projects and real-world examples, learners will gain practical experience in creating visually stunning and impactful marketing campaigns that drive engagement and conversion. With a focus on industry demand, this course is designed to provide learners with the essential skills and knowledge needed to succeed in the field of experiential marketing. By completing this course, learners will be equipped with a portfolio of work that demonstrates their expertise in visual design, making them highly valuable to potential employers and clients.

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CourseDetails

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• Visual Design Fundamentals: Color Theory, Typography, Grid Systems, Visual Hierarchy, Composition, and Balance.
• Experiential Marketing Principles: Understanding Customer Experience, Brand Activation, Event Marketing, and Sensory Marketing.
• Design Tools and Software: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Sketch, Figma, and InVision.
• Creating Visual Designs for Experiential Marketing: Designing for Environments, Interactive Experiences, and Multichannel Campaigns.
• Prototyping and User Testing: Developing Prototypes, Conducting User Research, Analyzing Results, and Iterating Designs.
• Design for Accessibility and Inclusivity: Designing for Diverse Audiences, Inclusive Visual Design, and Accessibility Best Practices.
• Design Project Management: Managing Design Projects, Collaborating with Cross-functional Teams, and Meeting Deadlines.
• Portfolio Development and Presentation: Creating a Strong Visual Design Portfolio, Presenting Design Solutions, and Communicating Design Decisions.

CareerPath

The Global Certificate in Visual Design for Experiential Marketing program prepares learners for exciting roles in the UK's growing design industry. With a focus on practical skills and industry-relevant knowledge, students will be well-equipped to excel in various design positions. Here are some of the top roles in demand, along with their respective market trends and salary ranges: 1. **Graphic Designer**: With a 35% share in the design job market, graphic designers are in high demand. They create visual concepts that inspire, inform, and captivate consumers. In the UK, graphic designers earn an average of £25,000 to £40,000 per year. 2. **UX/UI Designer**: User experience (UX) and user interface (UI) designers focus on creating seamless, intuitive digital experiences. Comprising 25% of the design job market, these professionals earn an average of £30,000 to £60,000 per year. 3. **Product Designer**: Product designers shape the visual language and user experience of physical and digital products. As 20% of design jobs, product designers earn an average of £30,000 to £70,000 per year. 4. **Brand Designer**: Brand designers develop and maintain a company's visual identity across various platforms. Making up 15% of the design job market, these professionals earn an average of £25,000 to £50,000 per year. 5. **Multimedia Artist**: Multimedia artists create animation, visual effects, and other digital content for various media. As 5% of the design job market, these artists earn an average of £20,000 to £40,000 per year. The Global Certificate in Visual Design for Experiential Marketing program covers these roles and more, ensuring students are ready to meet the ever-evolving demands of the UK's design industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN VISUAL DESIGN FOR EXPERIENTIAL MARKETING

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London College of Foreign Trade (LCFT)

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05 May 2025

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