Executive Development Programme in Product Photography: Visual Merchandising

Name: Executive Development Programme in Product Photography: Visual Merchandising
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The Executive Development Programme in Product Photography: Visual Merchandising is a certificate course designed to empower professionals with the essential skills needed to excel in today's visual-centric world. With the increasing importance of online shopping and social media, the demand for high-quality product photography has never been higher.

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AboutThisCourse

This course provides learners with the tools and techniques necessary to create visually stunning product images and visual merchandising strategies that drive sales and engagement. Throughout the course, learners will explore the latest trends and best practices in product photography, including lighting, composition, and post-processing techniques. They will also learn how to develop effective visual merchandising strategies that showcase products in the most appealing way possible. By completing this course, learners will be equipped with the skills necessary to advance their careers in product photography, visual merchandising, and e-commerce.

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CourseDetails

• Product Photography Fundamentals
• Understanding Camera Equipment and Lenses
• Lighting Techniques for Product Photography
• Setting Up a Home Studio for Product Photography
• Product Styling for Visual Merchandising
• Post-Processing Techniques in Adobe Lightroom
• Color Theory and its Application in Product Photography
• Creating a Product Photography Portfolio
• Social Media Marketing for Product Photographers

CareerPath

The Executive Development Programme in Product Photography and Visual Merchandising is designed to equip professionals with the skills needed to excel in today's visually-driven market. With growing job market trends in product photography and visual merchandising, this programme focuses on the following roles: 1. Product Photography: As an essential component of e-commerce, product photography requires a keen eye for detail and a deep understanding of lighting, composition and post-production techniques to showcase products in the best possible light. This role typically enjoys a salary range of £22,000 to £45,000 in the UK. 2. Visual Merchandising: Visual merchandisers craft in-store experiences and design window displays that engage customers and promote sales. The average salary range for visual merchandisers in the UK is between £20,000 and £35,000. 3. E-commerce Product Styling: Product stylists create aesthetically pleasing and on-brand visuals for online stores and social media campaigns. This role typically falls within a salary range of £20,000 to £35,000 in the UK. 4. Retail Buying & Merchandising: Buyers and merchandisers strategically source and purchase products while ensuring optimal product placement and presentation. The average salary range for retail buyers and merchandisers in the UK is between £20,000 and £50,000. 5. Creative Direction: Creative directors lead visual teams to establish and maintain a consistent brand identity and aesthetic. This role typically commands a salary range of £40,000 to £90,000 in the UK. These roles, while distinct, often intersect and require a strong foundation in both product photography and visual merchandising, making the Executive Development Programme a valuable investment for professionals looking to advance their careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PRODUCT PHOTOGRAPHY: VISUAL MERCHANDISING

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London College of Foreign Trade (LCFT)

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05 May 2025

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