Professional Certificate in Product Positioning: Targeted Marketing

Name: Professional Certificate in Product Positioning: Targeted Marketing
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The Professional Certificate in Product Positioning: Targeted Marketing is a comprehensive course designed to empower learners with the essential skills needed to excel in today's dynamic marketing landscape. This course highlights the importance of product positioning and targeted marketing strategies, which are critical components of any successful business strategy.

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AboutThisCourse

In this age of hyper-competition, understanding customer needs and preferences is more important than ever. This course equips learners with the skills to analyze market trends, identify customer segments, and develop targeted marketing campaigns that resonate with their audience. By the end of this course, learners will have a deep understanding of product positioning and targeted marketing strategies, enabling them to make informed decisions and drive business growth. With the increasing demand for marketing professionals who can develop and execute effective marketing campaigns, this course is an excellent opportunity for learners to advance their careers and gain a competitive edge in the job market.

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CourseDetails

• Product Positioning Basics
• Understanding Target Markets
• Market Segmentation Strategies
• Identifying Key Competitors
• Differentiating Product Features and Benefits
• Crafting a Unique Selling Proposition (USP)
• Creating Effective Positioning Statements
• Targeted Marketing Channels and Tactics
• Measuring and Analyzing Product Positioning Success
• Case Studies in Product Positioning and Targeted Marketing

CareerPath

The Professional Certificate in Product Positioning: Targeted Marketing is a valuable program that prepares learners for various roles in the UK job market. This 3D pie chart highlights the distribution of relevant roles with corresponding percentages. Product Managers take up the largest portion of the market at 45%. They manage the development and launch of a product, ensuring it meets customer needs. Product Marketing Managers, responsible for promoting and selling the product, contribute 25% of the market. Market Research Analysts, who study market conditions and customer preferences, make up 15% of the market. UX/UI Designers, focusing on user experience and interface design, represent 10% of the market. Data Analysts, analyzing and interpreting data to inform business decisions, account for 5% of the market. These roles showcase the diverse opportunities in the UK's product positioning and targeted marketing field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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PROFESSIONAL CERTIFICATE IN PRODUCT POSITIONING: TARGETED MARKETING

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London College of Foreign Trade (LCFT)

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05 May 2025

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