Professional Certificate in Digital Marketing Strategies: High-Performance

Name: Professional Certificate in Digital Marketing Strategies: High-Performance
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The Professional Certificate in Digital Marketing Strategies: High-Performance course is essential for anyone looking to advance their career in digital marketing. This industry-demand certificate program equips learners with the latest digital marketing strategies, tools, and techniques to stay ahead in the ever-evolving digital landscape.

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AboutThisCourse

The course covers essential topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and analytics. Through practical exercises, real-world examples, and interactive assignments, learners will gain hands-on experience in creating and executing high-performance digital marketing campaigns. By completing this course, learners will be able to demonstrate their expertise in digital marketing strategies and position themselves as valuable assets in their organizations or career paths.

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CourseDetails

• Unit 1: Introduction to Digital Marketing Strategies
• Unit 2: Search Engine Optimization (SEO)
• Unit 3: Pay-Per-Click (PPC) Advertising
• Unit 4: Social Media Marketing
• Unit 5: Content Marketing & Strategy
• Unit 6: Email Marketing
• Unit 7: Mobile Marketing & Optimization
• Unit 8: Web Analytics & Data Analysis
• Unit 9: Digital Marketing Funnels
• Unit 10: Advanced Digital Marketing Trends & Techniques

CareerPath

Digital marketing strategies are in high demand in today's job market, with various roles offering competitive salary ranges. Let's explore some popular digital marketing positions in the UK and their respective salary ranges using a 3D pie chart. Digital Marketing Specialist: This role encompasses creating and implementing digital marketing campaigns across various channels. The average salary range for a Digital Marketing Specialist in the UK is between £35,000 - £45,000 per year. SEO Specialist: An SEO (Search Engine Optimization) Specialist optimizes websites to improve search engine rankings and increase organic traffic. In the UK, the average salary for an SEO Specialist ranges from £30,000 - £38,000 per year. PPC Specialist: PPC (Pay-Per-Click) Specialists manage paid advertising campaigns on platforms such as Google Ads and Bing Ads. The average salary range for a PPC Specialist in the UK is between £32,000 - £42,000 per year. Content Marketing Specialist: A Content Marketing Specialist develops and executes content strategies that engage and convert target audiences. In the UK, the average salary for a Content Marketing Specialist ranges from £33,000 - £41,000 per year. Social Media Manager: A Social Media Manager oversees social media platforms and develops strategies to increase brand awareness and engagement. The average salary range for a Social Media Manager in the UK

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING STRATEGIES: HIGH-PERFORMANCE

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London College of Foreign Trade (LCFT)

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05 May 2025

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