Global Certificate in Online Lead Generation: Strategic Approaches

• Understanding Online Lead Generation: This unit will cover the basics of online lead generation, including what it is, why it's important, and how it differs from traditional lead generation methods.

• Developing a Lead Generation Strategy: This unit will teach learners how to create a comprehensive lead generation strategy, including setting goals, identifying target audiences, and selecting the right channels.

• Search Engine Optimization (SEO): This unit will focus on how to optimize websites and content for search engines to attract organic traffic and generate leads.

• Pay-Per-Click (PPC) Advertising: This unit will cover how to use paid advertising to generate leads, including how to create effective ad copy, set up campaigns, and track results.

• Social Media Lead Generation: This unit will teach learners how to use social media platforms to generate leads, including best practices for creating and sharing content, building a following, and engaging with potential customers.

• Email Marketing for Lead Generation: This unit will focus on how to use email marketing to generate leads, including how to build a list, create effective email campaigns, and track results.

• Landing Page Optimization: This unit will cover how to create landing pages that convert visitors into leads, including best practices for design, copywriting, and user experience.

• Lead Nurturing and Qualification: This unit will teach learners how to nurture leads through the sales funnel, qualify them, and pass them on to sales teams.

• Measuring and Analyzing Lead Generation Performance: This unit will focus on how to measure and analyze the performance of lead generation campaigns, including key metrics to track and tools to use.

• Emerging Trends in Online Lead Generation: This unit will cover the latest trends and best practices in online lead generation, including the use of artificial intelligence, chatbots, and virtual reality.