Executive Development Programme in Online Brand Crisis Management

Name: Executive Development Programme in Online Brand Crisis Management
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The Executive Development Programme in Online Brand Crisis Management is a certificate course designed to empower professionals with the skills to manage and recover from digital brand crises. In today's interconnected world, brand reputation can be severely damaged in a matter of minutes, making this course increasingly important.

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AboutThisCourse

With a focus on strategic communication, crisis management, and digital reputation management, this programme is in high industry demand. Learners will gain essential skills to protect and restore their brand's image during a crisis, ensuring long-term success and resilience. By the end of this course, learners will be equipped with a comprehensive understanding of online brand crisis management, enabling them to make informed decisions, and lead their teams effectively during challenging situations. This will significantly enhance their career advancement opportunities and contribute to their organisation's overall success.

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CourseDetails

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Unit 1: Introduction to Online Brand Crisis Management
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Unit 2: Identifying and Assessing Online Brand Crises
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Unit 3: Developing an Online Brand Crisis Management Plan
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Unit 4: Social Media Monitoring and Listening Techniques
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Unit 5: Communication Strategies for Online Brand Crises
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Unit 6: Stakeholder Engagement during Online Brand Crises
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Unit 7: Legal and Ethical Considerations in Online Brand Crisis Management
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Unit 8: Measuring and Evaluating Online Brand Crisis Management
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Unit 9: Case Studies in Online Brand Crisis Management
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Unit 10: Best Practices and Future Trends in Online Brand Crisis Management

CareerPath

The Executive Development Programme in Online Brand Crisis Management focuses on the growing need for professionals who can effectively manage a brand's online presence during a crisis. The following roles are particularly relevant in this field and exhibit positive job market trends and skill demand in the UK. 1. **Crisis Management Specialist**: Focusing on crisis prevention, preparedness, response, and recovery, these professionals are essential for protecting a brand's online reputation. They collaborate with other teams to ensure a swift and effective response to potential or actual crises. 2. **Digital Marketing Manager**: Responsible for managing a brand's digital marketing strategy, these professionals ensure consistent messaging and branding across all digital platforms. They work closely with the crisis management team to adapt and adjust marketing efforts during a crisis. 3. **Social Media Manager**: As a key player in maintaining a positive online presence, social media managers oversee a brand's social media channels and engage with audiences. They collaborate with the crisis management team to address negative feedback and maintain a consistent brand voice during a crisis. 4. **Public Relations Manager**: PR managers shape a brand's public perception by developing and maintaining relationships with media, consumers, and other stakeholders. During a crisis, they work closely with the crisis management team to craft and disseminate appropriate messaging. 5. **SEO Specialist**: SEO specialists optimize a website's search engine ranking, driving organic traffic and increasing brand visibility. They collaborate with the crisis management team to adjust SEO strategies during a crisis, ensuring that the brand's online presence remains strong. These roles showcase a diverse range of opportunities within the Executive Development Programme in Online Brand Crisis Management, with salary ranges varying depending on the specific position and level of experience. The programme prepares professionals for these dynamic roles, providing them with the skills and knowledge necessary to excel in the ever-evolving digital landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN ONLINE BRAND CRISIS MANAGEMENT

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London College of Foreign Trade (LCFT)

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05 May 2025

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