Global Certificate in Online Advertising: Target Audience Reach

Name: Global Certificate in Online Advertising: Target Audience Reach
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The Global Certificate in Online Advertising: Target Audience Reach is a comprehensive course designed for digital marketing professionals, business owners, and aspiring marketers. This certificate program emphasizes the importance of identifying, understanding, and engaging target audiences effectively in the rapidly evolving online advertising landscape.

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AboutThisCourse

With the ever-growing demand for online advertising expertise, this course equips learners with essential skills to create data-driven, ROI-focused campaigns that resonate with their desired audiences. It covers various aspects of online advertising, including programmatic advertising, search engine marketing, social media advertising, display advertising, and video advertising. By completing this course, learners will be able to strategically plan, execute, and optimize online advertising campaigns that maximize reach, engagement, and conversion rates. This will ultimately lead to career advancement opportunities and increased business growth in the digital age.

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CourseDetails

• Unit 1: Introduction to Online Advertising and Target Audience Reach
• Unit 2: Understanding Target Audiences: Demographics, Psychographics, and Online Behavior
• Unit 3: Keyword Research and Search Engine Marketing (SEM)
• Unit 4: Social Media Advertising: Platforms and Audience Targeting
• Unit 5: Programmatic Advertising and Real-time Bidding (RTB)
• Unit 6: Email Marketing: List Building and Segmentation
• Unit 7: Display Advertising: Formats, Placements, and Retargeting
• Unit 8: Mobile Advertising: In-app, Mobile Web, and Location-based Targeting
• Unit 9: Measuring and Optimizing Campaign Performance: Metrics, Analytics, and A/B Testing
• Unit 10: Emerging Trends in Online Advertising and Future of Target Audience Reach

CareerPath

The Global Certificate in Online Advertising is designed to equip professionals with the necessary skills for various roles in the UK's thriving digital marketing landscape. This section showcases the target audience reach with a visually appealing 3D pie chart, highlighting job market trends and skill demand. 1. Digital Marketing Manager: With 25% of the market share, these professionals are responsible for developing and implementing comprehensive marketing strategies, combining creative thinking with data-driven insights. 2. PPC Specialist: Holding 20% of the market, PPC specialists manage pay-per-click campaigns, optimizing ad spend and ensuring high return on investment for businesses. 3. SEO Specialist: With 18% of the market, SEO specialists focus on improving websites' search engine rankings, driving organic traffic and enhancing online visibility. 4. Content Marketing Specialist: Content marketing specialists, accounting for 15% of the market, create engaging and relevant content to attract and retain a target audience, fostering brand loyalty and driving conversions. 5. Social Media Manager: With 12% of the market, social media managers handle brand representation across social media platforms, engaging with audiences and enhancing brand awareness. 6. Email Marketing Specialist: Holding 10% of the market, email marketing specialists design and implement effective email campaigns, nurturing leads and driving sales.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ONLINE ADVERTISING: TARGET AUDIENCE REACH

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London College of Foreign Trade (LCFT)

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05 May 2025

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