Certificate in Digital Strategy Planning: Data-Driven

Name: Certificate in Digital Strategy Planning: Data-Driven
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The Certificate in Digital Strategy Planning: Data-Driven is a comprehensive course designed to equip learners with essential skills for career advancement in today's data-driven digital landscape. This course emphasizes the importance of data-driven decision-making in digital strategy planning and execution.

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AboutThisCourse

In an era where businesses rely heavily on digital channels for growth, there is an increasing demand for professionals who can develop and implement effective digital strategies. This course provides learners with the necessary skills to collect, analyze, and interpret data to make informed decisions that drive business success. By the end of this course, learners will be able to design and implement data-driven digital strategies, measure and analyze campaign performance, and leverage data analytics tools to gain insights that inform decision-making. These skills are highly valued in various industries, making this course an excellent opportunity for career advancement and growth.

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CourseDetails

• Unit 1: Introduction to Digital Strategy Planning
• Unit 2: Data Analysis for Digital Marketing
• Unit 3: Search Engine Optimization (SEO) & Keyword Research
• Unit 4: Social Media Strategy & Analytics
• Unit 5: Email Marketing & Automation
• Unit 6: Pay-Per-Click (PPC) Advertising & Campaign Management
• Unit 7: Mobile Marketing & Optimization
• Unit 8: Content Strategy & Marketing Funnel
• Unit 9: Data-Driven Decision Making in Digital Strategy
• Unit 10: Performance Metrics, KPIs, & Reporting

CareerPath

The **Certificate in Digital Strategy Planning: Data-Driven** is tailored to meet the growing demand for professionals skilled in data-driven digital strategy. This section highlights the job market trends, salary ranges, and skill demand in the UK through a 3D pie chart. In the competitive UK job market, digital strategists have emerged as vital professionals, with **45%** of the roles in this space. These strategists plan and execute digital strategies, optimising digital channels and enhancing organisational growth. As essential players in the digital realm, **SEO specialists** account for **25%** of the roles. They ensure enhanced visibility on search engines by optimising websites and content, driving traffic and conversions. Content marketing specialists contribute significantly to the digital space, holding **15%** of the roles. They create engaging and data-driven content to build brand awareness, generate leads, and nurture customer relationships. Social media managers play a pivotal role in engaging and expanding audiences on various platforms, accounting for **10%** of the roles. Effective social media management contributes to brand development and strengthens customer relationships. Last but not least, data analysts play a crucial role in the data-driven digital strategy, commanding **5%** of the roles. They help businesses by providing insights and recommendations based on data analysis, improving digital strategies and driving business growth. This 3D pie chart highlights the growing career opportunities in the digital strategy domain, emphasising the need for professionals to hone their skills and adapt to market demands.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DIGITAL STRATEGY PLANNING: DATA-DRIVEN

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London College of Foreign Trade (LCFT)

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05 May 2025

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