Executive Development Programme in Customer Acquisition Conversion Optimization

Name: Executive Development Programme in Customer Acquisition Conversion Optimization
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The Executive Development Programme in Customer Acquisition & Conversion Optimization is a certificate course designed to empower professionals with advanced strategies in customer acquisition and conversion optimization. In today's digital era, understanding customer behavior and optimizing conversion funnels is crucial for business growth.

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AboutThisCourse

This programme is of great importance due to the increasing demand for professionals who can drive customer acquisition and improve conversion rates. According to LinkedIn, there is a 10-15% increase in demand for these skills year over year. By enrolling in this course, learners will gain essential skills in customer acquisition, conversion optimization, and digital marketing strategies & tools. Upon completion, learners will be equipped with the skills needed to drive customer acquisition, optimize conversion funnels, and increase revenue. This course is an excellent opportunity for professionals looking to advance their careers in digital marketing, sales, or customer success roles.

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CourseDetails

• Understanding Customer Acquisition and Conversion Funnel
• Customer Segmentation and Targeting
• Multi-Channel Customer Acquisition Strategies
• Data-Driven Marketing and Analytics
• Customer Value Proposition and Positioning
• Effective Landing Page Design and Optimization
• A/B Testing and Conversion Rate Optimization
• Lead Nurturing and Sales Enablement
• Customer Lifetime Value and Retention
• Digital Marketing Trends and Innovations in Customer Acquisition

CareerPath

The **Executive Development Programme** in Customer Acquisition and Conversion Optimization focuses on in-demand roles in the UK market. This programme offers a comprehensive understanding of critical job functions, market trends, salary ranges, and skill demands. 1. **Customer Acquisition Manager**: These professionals are responsible for identifying and securing new customers through various strategies and tactics. With a 25% share, this role requires excellent communication and leadership skills, data-driven decision-making, and strategic planning. 2. **Conversion Rate Optimization Specialist**: With a 30% share, these experts focus on improving the percentage of website visitors who complete a desired action, such as filling out a form or making a purchase. Strong analytical abilities, creativity, and UX/UI knowledge are essential. 3. **Data Analyst for Customer Acquisition**: Accounting for 20% of the share, these analysts interpret complex data sets to drive customer acquisition efforts. Key skills include data analysis, visualization, and reporting. 4. **Customer Acquisition CRM Specialist**: These professionals manage customer relationship management systems to optimize customer interactions and facilitate sales. Representing 15% of the share, they need strong technical, communication, and organizational abilities. 5. **Customer Acquisition Sales Representative**: With a 10% share, these sales representatives are responsible for generating new business through prospecting, lead follow-up, and closing sales. They need excellent interpersonal and negotiation skills.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN CUSTOMER ACQUISITION CONVERSION OPTIMIZATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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