Executive Development Programme in Digital Marketing: Omni-Channel Strategies

Name: Executive Development Programme in Digital Marketing: Omni-Channel Strategies
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The Executive Development Programme in Digital Marketing: Omni-Channel Strategies certificate course is a comprehensive program designed to empower professionals with the latest digital marketing strategies. In today's fast-paced business environment, understanding and implementing omni-channel strategies are crucial for brand growth and success.

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AboutThisCourse

This course is essential for professionals seeking to advance their careers in digital marketing, e-commerce, or business development. It provides a deep dive into data-driven marketing, customer experience management, and social media strategies, among other topics. Learners will gain hands-on experience with industry-leading tools and platforms, preparing them to lead digital transformation initiatives in their organizations. With the growing demand for digital marketing expertise, this course is an excellent opportunity for professionals to upskill and stay ahead of the competition. By the end of the program, learners will have a solid understanding of omni-channel strategies and be equipped with the essential skills to drive business growth and achieve career advancement.

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CourseDetails

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Unit 1: Introduction to Digital Marketing & Omni-Channel Strategies
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Unit 2: Digital Channels: Overview & Best Practices
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Unit 3: Mobile Marketing & Optimization
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Unit 4: Social Media Marketing & Advertising
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Unit 5: Content Marketing & Storytelling
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Unit 6: Email Marketing & Marketing Automation
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Unit 7: Search Engine Marketing (SEM) & Search Engine Optimization (SEO)
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Unit 8: Data Analytics & Metrics in Digital Marketing
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Unit 9: Digital Transformation & Customer Experience Management
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Unit 10: Building an Effective Digital Marketing Team

CareerPath

The **Executive Development Programme in Digital Marketing: Omni-Channel Strategies** is meticulously crafted to empower professionals with cutting-edge digital marketing skills. In this ever-evolving industry, understanding the landscape is crucial for success. Let's take a closer look at the job market trends and skills in demand: 1. **Digital Marketing Specialist**: This role is vital for businesses, requiring an understanding of various digital marketing channels. These professionals account for 35% of the demand in the UK digital marketing sector. 2. **SEO Manager**: Focused on optimising websites to improve search engine rankings, SEO managers make up 20% of the job market. 3. **Content Marketing Manager**: As the third largest segment, content marketing managers (18%) create and manage engaging content that attracts and retains customers. 4. **Social Media Manager**: With the rise of social media, managers in this field (15%) play a critical role in creating brand awareness and managing online communities. 5. **Email Marketing Specialist**: Nurturing leads through email campaigns, this role accounts for 12% of the digital marketing job market. By investing in this comprehensive Executive Development Programme, you'll be well-prepared to excel in these dynamic roles, ensuring you stay ahead in the competitive UK digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DIGITAL MARKETING: OMNI-CHANNEL STRATEGIES

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London College of Foreign Trade (LCFT)

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05 May 2025

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