Certificate in Behavioral Insights for Marketing Policy

Name: Certificate in Behavioral Insights for Marketing Policy
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The Certificate in Behavioral Insights for Marketing Policy is a comprehensive course that bridges the gap between marketing, policy-making, and behavioral science. This program highlights the importance of understanding human behavior to create effective marketing strategies and public policies.

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AboutThisCourse

As businesses and governments increasingly recognize the value of behavioral insights, the demand for professionals with expertise in this area is growing. By earning this certificate, learners will develop essential skills in applying behavioral science principles to marketing and policy challenges, positioning them for career advancement in various industries. The course covers topics such as decision-making, nudging, behavioral economics, and policy design. Through real-world case studies, hands-on activities, and expert instruction, learners will gain the practical knowledge and skills needed to drive successful marketing and policy initiatives that positively impact people's lives.

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CourseDetails

• Introduction to Behavioral Insights & Marketing Policy
• Understanding Consumer Behavior & Decision Making
• Behavioral Experimentation in Marketing Research
• The Role of Nudges in Marketing Policy
• Ethics & Regulations in Behavioral Marketing
• Applying Behavioral Insights to Advertising Strategy
• Behavioral Insights in Digital & Social Media Marketing
• Measuring & Evaluating the Impact of Behavioral Marketing
• Case Studies & Real-World Applications of Behavioral Insights in Marketing Policy

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN BEHAVIORAL INSIGHTS FOR MARKETING POLICY

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London College of Foreign Trade (LCFT)

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05 May 2025

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