Executive Development Programme in Communication for Retail Merchandisers: Product Launches

Name: Executive Development Programme in Communication for Retail Merchandisers: Product Launches
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The Executive Development Programme in Communication for Retail Merchandisers: Product Launches certificate course is a powerful learning opportunity for professionals seeking to excel in retail merchandising. This programme emphasizes the importance of effective communication in product launches, a critical aspect of career growth in this field.

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AboutThisCourse

With the retail industry's increasing demand for skilled communicators, this course is timely and relevant. It equips learners with essential skills such as crafting compelling product messages, delivering impactful presentations, and using digital communication tools effectively. These skills are vital for successful product launches and career advancement in the retail sector. By the end of this course, learners will have a deep understanding of the communication strategies that drive successful product launches. They will be able to articulate product value propositions clearly, engage stakeholders effectively, and lead successful product launches. This course is a stepping stone for retail merchandisers looking to distinguish themselves in the competitive retail landscape.

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CourseDetails

• Understanding the Retail Merchandising Landscape
• The Role of Communication in Product Launches
• Effective Product Launch Strategies for Retail Merchandisers
• Developing a Compelling Product Launch Narrative
• Harnessing Digital Communication Channels for Product Launches
• Leveraging Social Media for Product Launch Success
• Measuring the Impact of Product Launch Communications
• Crisis Communication Planning for Product Launches
• Building Long-Term Customer Relationships through Product Launches

CareerPath

Executive Development Programme in Communication for Retail Merchandisers: Product Launches ============================================================================================= **Data Analysis** (45%) Data analysis is in high demand for retail merchandisers focusing on product launches. With the rise of big data and the need for strategic decision-making, understanding and interpreting data is crucial for success. **Product Knowledge** (26%) Product knowledge is the second most sought-after skill for retail merchandisers. A deep understanding of the products being launched, their features, and benefits helps to effectively communicate their value to customers and colleagues. **Communication** (20%) Effective communication is essential for retail merchandisers, especially during product launches. Clarity and persuasiveness in conveying product information and benefits are vital for driving sales and customer satisfaction. **Project Management** (9%) Project management skills are increasingly important for retail merchandisers coordinating product launches. Successfully managing timelines, resources, and stakeholder expectations can significantly impact the success of a product launch.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN COMMUNICATION FOR RETAIL MERCHANDISERS: PRODUCT LAUNCHES

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London College of Foreign Trade (LCFT)

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05 May 2025

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