Professional Certificate in Display Ad Targeting Techniques

Name: Professional Certificate in Display Ad Targeting Techniques
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The Professional Certificate in Display Ad Targeting Techniques is a comprehensive course that equips learners with essential skills for effective display ad targeting. This course is vital in today's digital marketing landscape, where businesses compete for consumer attention in a saturated online market.

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AboutThisCourse

By enrolling in this course, learners gain a deep understanding of display ad targeting techniques, including audience segmentation, behavioral retargeting, and programmatic advertising. These skills are in high demand, with the digital marketing industry seeking professionals who can help optimize ad campaigns and improve return on investment. Upon completion of this course, learners will have the skills necessary to design and implement targeted display ad campaigns that reach the right audience at the right time. This certification can lead to career advancement opportunities and increased earning potential, making it an excellent investment for marketing professionals looking to stay ahead in the ever-evolving digital marketing industry.

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CourseDetails

• Understanding Display Advertising: An Overview
• Targeting Fundamentals: Demographics, Interests, and Behaviors
• Contextual Targeting: Keywords and Placements
• Audience Targeting: Remarketing and Lookalike Audiences
• Programmatic Advertising: Real-Time Bidding and Automation
• Data-Driven Targeting: Custom Audiences and Data Segments
• Ad Operations: Campaign Setup, Management, and Optimization
• Measurement and Analytics: Tracking Performance and Conversions
• Privacy Compliance: GDPR, CCPA, and Industry Best Practices

CareerPath

The display ad targeting industry is booming, with various roles in demand in the UK. Our Professional Certificate in Display Ad Targeting Techniques prepares you for several exciting careers in this field. Here's a 3D pie chart showcasing the job market trends for these roles: 1. **Display Ad Specialist**: With a 35% share, this role manages and optimizes display ad campaigns for improved performance and ROI. 2. **Data Analyst**: Accounting for 25% of the market, data analysts collect, process, and interpret complex data to support informed decision-making. 3. **SEO Specialist**: Holding a 20% share, SEO specialists enhance websites' visibility on search engines to increase organic traffic. 4. **Marketing Analytics Manager**: With a 15% share, these professionals oversee marketing analytics efforts, driving strategy and performance optimization. 5. **Digital Campaign Manager**: At 5%, digital campaign managers handle multi-channel campaigns, ensuring consistent brand messaging and high engagement. This 3D pie chart, built using Google Charts, offers a visually appealing way to understand these trends. The transparent background and absence of added background color make the chart responsive and adaptable to all screen sizes. Each role's description aligns with industry relevance, offering valuable insights for those interested in pursuing a career in display ad targeting techniques.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DISPLAY AD TARGETING TECHNIQUES

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London College of Foreign Trade (LCFT)

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05 May 2025

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