Certificate in Display Ad ROI: Smart Solutions

Name: Certificate in Display Ad ROI: Smart Solutions
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The Certificate in Display Ad ROI: Smart Solutions is a comprehensive course that empowers learners with essential skills to optimize Display Ad ROI. In an era where businesses allocate substantial digital marketing budgets to Display Ads, the demand for professionals who can effectively measure and enhance Display Ad ROI is soaring.

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AboutThisCourse

This course is designed to equip learners with data-driven strategies, sophisticated analytical tools, and a deep understanding of the display ad ecosystem. It covers key topics such as attribution modeling, cross-device tracking, and viewability, enabling learners to make informed decisions that drive ROI. By the end of this course, learners will be able to demonstrate a clear understanding of Display Ad ROI principles, apply these concepts in real-world scenarios, and leverage the latest industry tools and techniques. This certification not only enhances your professional profile but also opens up numerous opportunities in the rapidly growing field of digital marketing.

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• Unit 1: Introduction to Display Ad ROI: Understanding the basics of Return on Investment (ROI) and its importance in display advertising. • Unit 2: Key Performance Indicators (KPIs): Learning about the critical metrics for measuring display ad ROI, including Click-Through Rate (CTR), Cost Per Click (CPC), and Conversion Rate. • Unit 3: Smart Display Campaigns: Setting up and optimizing smart display campaigns for maximum ROI, using automated bidding strategies and audience targeting. • Unit 4: Audience Targeting: Exploring different audience targeting options, such as demographics, interests, and remarketing, to improve display ad ROI. • Unit 5: Creating High-Performing Display Ads: Designing effective display ads that grab attention, engage users, and drive conversions. • Unit 6: A/B Testing and Optimization: Conducting A/B tests to optimize display ad campaigns, comparing different ad variations and audience targeting strategies to improve ROI. • Unit 7: Attribution Models: Understanding the role of attribution models in measuring display ad ROI, and how to choose the right model for your business. • Unit 8: Advanced Analytics: Analyzing display ad performance data to identify trends, insights, and opportunities for improvement. • Unit 9: Cross-Device Targeting: Targeting users across multiple devices to increase display ad ROI and improve the customer journey. • Unit 10: Scaling Display Ad Campaigns: Strategies for scaling display ad campaigns to reach a wider audience and maintain a strong ROI.

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN DISPLAY AD ROI: SMART SOLUTIONS

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London College of Foreign Trade (LCFT)

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05 May 2025

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