Professional Certificate in Display Marketing: Data-Driven Tactics

Name: Professional Certificate in Display Marketing: Data-Driven Tactics
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The Professional Certificate in Display Marketing: Data-Driven Tactics is a comprehensive course that equips learners with essential skills for career advancement in the rapidly evolving field of digital marketing. This program focuses on data-driven display marketing tactics, which are in high industry demand as businesses strive to reach their target audiences more effectively.

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AboutThisCourse

Throughout the course, learners will gain hands-on experience with industry-leading tools and platforms, such as Google Marketing Platform and The Trade Desk. They will learn how to plan, execute, and measure display marketing campaigns that drive results, using data analysis and strategic decision-making. By the end of the program, learners will have a deep understanding of the display marketing landscape and will be able to demonstrate their skills through a final project that showcases their ability to create and optimize data-driven display marketing campaigns. This certificate course is an excellent opportunity for marketing professionals to enhance their skillset and advance their careers in a rapidly growing field.

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CourseDetails

• Understanding Display Marketing Fundamentals • Data Analysis for Display Marketing • Audience Targeting in Display Advertising • Programmatic Advertising and Real-Time Bidding • Creative Strategy for Data-Driven Display Marketing • Measuring Display Marketing Success with KPIs • Retargeting and Behavioral Analytics in Display Advertising • Cross-Channel Display Marketing Strategies • SEO for Display Marketing: Maximizing Visibility and Click-Through Rates • Mobile and Video Advertising in Display Marketing

CareerPath

The Professional Certificate in Display Marketing: Data-Driven Tactics focuses on equipping learners with the essential skills needed to excel in display marketing. Explore the top roles in the display marketing landscape, their responsibilities, and the corresponding demand and salary ranges in the UK market. As a **Display Marketing Specialist** (45%), you'll focus on creating and optimising ads, managing campaigns, and using data analytics to measure performance. Display marketing professionals in the UK typically earn between £24,000 and £40,000 per year. A **Digital Marketing Manager** (30%) oversees a team responsible for various digital marketing channels, such as search, social, email, and display advertising, with a salary range between £28,000 and £55,000. As a **Performance Marketing Manager** (15%), you'll focus on data analysis, paid advertising, and affiliate marketing, with a salary range between £30,000 and £60,000. Lastly, a **Marketing Analytics Specialist** (10%) will utilise data to improve marketing strategies and campaigns, with a salary range between £26,000 and £50,000. With this professional certificate, learners will develop valuable skills and understanding within the display marketing field, enhancing their career prospects and earning potential.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DISPLAY MARKETING: DATA-DRIVEN TACTICS

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London College of Foreign Trade (LCFT)

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05 May 2025

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