Certificate in Ad Analytics: Data-Driven Decisions

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The Certificate in Ad Analytics: Data-Driven Decisions course empowers learners with essential skills to excel in the rapidly evolving digital marketing landscape. This industry-recognized program focuses on data-driven decision-making, vital for businesses seeking to maximize their advertising ROI.

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AboutThisCourse

In this course, you'll gain hands-on experience with powerful ad analytics tools, enabling you to analyze campaigns, interpret results, and optimize marketing strategies. The curriculum covers essential topics such as cross-channel ad measurement, attribution modeling, and advanced segmentation techniques. By earning this certification, you demonstrate your commitment to staying updated on the latest industry trends and showcase your expertise in data-driven advertising. This credential will set you apart in the job market and pave the way for career advancement in various fields, including marketing, advertising, and analytics.

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CourseDetails

โ€ข Introduction to Ad Analytics
โ€ข Understanding Key Performance Indicators (KPIs)
โ€ข Data Collection Methods in Ad Analytics
โ€ข Data Analysis Techniques for Advertising
โ€ข Implementing Data-Driven Decision Making in Advertising
โ€ข Utilizing Google Analytics for Advertising
โ€ข Advanced Ad Analytics: Predictive Analytics and Machine Learning
โ€ข Attribution Modeling in Ad Analytics
โ€ข Cross-Device Tracking and Measurement
โ€ข A/B Testing and Optimization in Advertising

CareerPath

In today's digital world, the demand for professionals with expertise in Ad Analytics has skyrocketed in the UK. Job roles like Digital Analyst, Marketing Analytics Manager, Ad Analytics Specialist, and Data Scientist (Ad Analytics) are gaining traction. Let's look closer at these roles and understand their significance in the industry. 1. **Digital Analyst**: These professionals focus on making data-driven decisions, optimizing digital marketing strategies, and measuring their success. With an average salary of ยฃ35,000 to ยฃ45,000, these experts are essential for businesses aiming to enhance their online presence. 2. **Marketing Analytics Manager**: As digital marketing campaigns become more complex, companies rely on Marketing Analytics Managers to manage the data and provide actionable insights. Their expertise in data visualization, reporting, and attribution leads to more effective campaigns. Salaries for Marketing Analytics Managers range from ยฃ50,000 to ยฃ80,000. 3. **Ad Analytics Specialist**: An Ad Analytics Specialist ensures marketing campaigns are successful by analyzing and optimizing ad performance. Utilizing tools like Google Analytics and AdWords, these pros contribute substantially to a company's return on investment in advertising. They earn ยฃ30,000 to ยฃ50,000 per year. 4. **Data Scientist (Ad Analytics)**: A Data Scientist specializing in Ad Analytics extracts and interprets large data sets, applying machine learning techniques to determine patterns and trends. Their sophisticated analysis helps maximize digital ad performance and improve overall marketing strategies. Data Scientists with Ad Analytics expertise earn ยฃ60,000 to ยฃ100,000. By acquiring a Certificate in Ad Analytics and developing these skills, you position yourself for success and help organizations make informed data-driven decisions.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN AD ANALYTICS: DATA-DRIVEN DECISIONS
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London College of Foreign Trade (LCFT)
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05 May 2025
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