Global Certificate in Display Ad Performance Benchmarking Strategies

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The Global Certificate in Display Ad Performance Benchmarking Strategies is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This course focuses on the importance of display ad performance benchmarking, a critical aspect of digital advertising that helps businesses optimize their ad campaigns and improve ROI.

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AboutThisCourse

In today's digital age, display ads are a crucial part of any successful marketing strategy. With this course, learners will gain in-depth knowledge of industry-standard tools and techniques for measuring and analyzing display ad performance. They will learn how to establish benchmarks, track key performance indicators (KPIs), and use data-driven insights to optimize ad campaigns. This course is highly relevant in the current job market, with businesses increasingly relying on digital advertising to reach their target audiences. Learners who complete this course will be well-positioned to advance their careers in digital marketing, advertising, analytics, and related fields. By mastering the art and science of display ad performance benchmarking, they will become valuable assets to any organization.

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CourseDetails

• Display Ad Performance Metrics
• Understanding Click-Through Rates (CTR)
• Impressions, Reach, and Frequency in Display Advertising
• Cost Per Impression (CPM) and Cost Per Click (CPC) Analysis
• Conversion Tracking for Display Ad Campaigns
• Attribution Models in Display Ad Performance Benchmarking
• Analyzing Display Ad Engagement and Bounce Rates
• Cross-Device and Cross-Channel Display Ad Tracking
• Best Practices in Display Ad Benchmarking and Reporting

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN DISPLAY AD PERFORMANCE BENCHMARKING STRATEGIES
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London College of Foreign Trade (LCFT)
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05 May 2025
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