Executive Development Programme in Display Ad ROI Enhancement

Name: Executive Development Programme in Display Ad ROI Enhancement
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The Executive Development Programme in Display Ad ROI Enhancement is a certificate course designed to empower professionals with the skills to optimize display ad campaigns and boost return on investment (ROI). In an era where digital advertising dominates marketing strategies, this programme is crucial for career advancement.

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AboutThisCourse

This course focuses on enhancing learner's understanding of display ad metrics, audience segmentation, programmatic advertising, and data-driven optimization techniques. It is designed to meet the growing industry demand for experts who can leverage data and technology to maximize the impact of digital ad campaigns. By the end of this course, learners will be equipped with essential skills including campaign planning, performance tracking, A/B testing, and ROI calculation. They will also gain insights into the latest industry trends and best practices. This programme not only enhances professional skills but also paves the way for leadership roles in the dynamic field of digital marketing.

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CourseDetails

• Unit 1: Introduction to Display Ads and ROI

• Unit 2: Understanding ROI and its Importance in Display Advertising

• Unit 3: Setting up Display Ad Campaigns for Maximum ROI

• Unit 4: Targeting and Retargeting Strategies for Display Ads

• Unit 5: Creating High-Performing Display Ad Creative

• Unit 6: Optimizing Display Ad Spend and Budget Allocation

• Unit 7: Measuring and Analyzing Display Ad Performance

• Unit 8: Leveraging Data and Insights for Display Ad ROI Enhancement

• Unit 9: Advanced Display Ad Strategies for ROI Maximization

• Unit 10: Best Practices for Continuous Display Ad ROI Improvement

CareerPath

In the Executive Development Programme for Display Ad ROI Enhancement, you will learn various roles crucial for improving return on investment (ROI) in display ad campaigns. The programme covers job market trends, salary ranges, and skill demands related to these roles in the UK. Dive into the role of a Digital Marketing Specialist, where you will learn to create and manage effective digital marketing strategies, utilising display ads and other digital channels to reach your target audience and generate leads. This role is in high demand, with 35% of our programme dedicated to it. The Data Analyst role is another vital aspect of the programme, focusing on data-driven decision-making. With 25% of the curriculum dedicated to this role, you will learn to analyse and interpret data to optimise display ad campaigns and enhance ROI. As search engine algorithms continuously evolve, learning the ins and outs of SEO is more important than ever. The SEO Specialist role, accounting for 20% of the programme, will teach you the latest SEO techniques and how to implement them in your display ad campaigns. Pay-per-click (PPC) advertising is another key skill in digital marketing. As a PPC Specialist (15% of the programme), you will learn to create and manage targeted PPC campaigns to maximise ROI and generate high-quality leads. Finally, the Social Media Manager role (5% of the programme) will cover strategies for leveraging social media platforms to reach your target audience and improve the performance of your display ad campaigns. With this comprehensive Executive Development Programme, you will be well-equipped to enhance display ad ROI and succeed in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD ROI ENHANCEMENT

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London College of Foreign Trade (LCFT)

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05 May 2025

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