Executive Development Programme in Display Ad Behavioral Targeting

Name: Executive Development Programme in Display Ad Behavioral Targeting
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The Executive Development Programme in Display Ad Behavioral Targeting is a certificate course designed to empower professionals with the essential skills for effective digital marketing. This programme emphasizes the importance of understanding user behavior and utilizing data-driven strategies to optimize display ad targeting.

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AboutThisCourse

In today's digital age, the demand for experts in behavioral targeting is on the rise, as businesses aim to reach their target audience more accurately and efficiently. By enrolling in this course, learners will gain a competitive edge and enhance their career prospects in various industries, including advertising, marketing, and e-commerce. Through a comprehensive curriculum, this programme equips learners with the skills to analyze consumer behavior, design and implement targeted ad campaigns, and measure their success. As a result, learners will be able to drive higher engagement, improve conversion rates, and contribute to the overall growth of their organization.

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CourseDetails

• Introduction to Display Ad Behavioral Targeting: Understanding the basics and importance of display ad behavioral targeting.
• Psychology of Advertising: Exploring the human mind and behavior to create effective ad campaigns.
• Data Analysis for Behavioral Targeting: Using data to understand user behavior and create targeted ads.
• Segmentation and Personalization: Dividing audiences into segments and creating personalized ads for each group.
• Programmatic Advertising: Automating the buying and selling of ad inventory.
• Retargeting Strategies: Re-engaging users who have previously interacted with a brand.
• Behavioral Targeting Channels: Utilizing various channels, such as social media and email, for behavioral targeting.
• Measuring Success in Behavioral Targeting: Tracking and analyzing the success of behavioral targeting campaigns.
• Ethical Considerations in Behavioral Targeting: Ensuring ad campaigns are transparent, legal, and ethical.

CareerPath

The Executive Development Programme in Display Ad Behavioral Targeting prepares professionals for various roles in the ever-evolving digital marketing landscape. In this 3D pie chart, we'll explore the demand and growth for different roles in the UK. The chart showcases five primary roles related to display ad behavioral targeting: Digital Marketing Manager, Display Advertising Specialist, Data Analyst, SEO Specialist, and UX Designer. These roles have been selected based on job market trends, salary ranges, and skill demand. - **Digital Marketing Manager**: Accounting for 35% of the demand, these professionals lead digital marketing initiatives and develop strategies for display ad campaigns. - **Display Advertising Specialist**: Making up 25% of the demand, Display Advertising Specialists focus on creating, managing, and optimizing display ad campaigns for improved ROI. - **Data Analyst**: With 20% of the demand, Data Analysts analyze consumer behavior, helping to make informed decisions on targeting, advertising, and marketing initiatives. - **SEO Specialist**: Contributing to 15% of the demand, SEO Specialists help websites rank higher in search engine results, enhancing brand visibility and click-through rates. - **UX Designer**: Representing 5% of the demand, UX Designers ensure a seamless and enjoyable user experience, promoting engagement and reducing bounce rates. These roles evolve with industry demands and technological advancements, making the Executive Development Programme an invaluable resource for professionals aiming to excel in display ad behavioral targeting.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD BEHAVIORAL TARGETING

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London College of Foreign Trade (LCFT)

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05 May 2025

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