Certificate in Ad Copy Psychology: Persuasive Messaging

Name: Certificate in Ad Copy Psychology: Persuasive Messaging
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The Certificate in Ad Copy Psychology: Persuasive Messaging course is a powerful tool for learners seeking to enhance their messaging skills and advance their careers. This course delves into the psychology of effective ad copy, teaching learners to craft persuasive messages that resonate with their audience.

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AboutThisCourse

In today's fast-paced digital world, the ability to create compelling ad copy is a crucial skill for any marketer or copywriter. With this course, learners will gain a deep understanding of the psychological principles that drive consumer behavior, enabling them to craft messages that inspire action. By equipping learners with this essential skillset, this course prepares them for a wide range of careers in marketing, advertising, and communications. Whether you're a seasoned professional or just starting out, this course will give you the tools you need to succeed in a competitive industry and stand out as a skilled and persuasive communicator.

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CourseDetails

• Understanding Ad Copy Psychology: An Introduction
• The Power of Persuasive Messaging in Advertising
• Primary and Secondary Emotional Triggers in Ad Copy
• Color Psychology and its Impact on Advertising
• The Role of Storytelling in Persuasive Ad Copy
• Word Choice and its Effect on Consumer Perception
• Cognitive Biases and their Application in Ad Copywriting
• Crafting Compelling Calls-to-Action
• Testing and Optimizing Ad Copy for Maximum Persuasion

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD COPY PSYCHOLOGY: PERSUASIVE MESSAGING

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London College of Foreign Trade (LCFT)

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05 May 2025

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