Professional Certificate in Display Ad Customer Segmentation Techniques

Name: Professional Certificate in Display Ad Customer Segmentation Techniques
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CourseDetails

• Unit 1: Introduction to Display Ad Customer Segmentation Techniques
• Unit 2: Understanding Customer Data and its Importance in Segmentation
• Unit 3: Demographics and Firmographics in Customer Segmentation
• Unit 4: Psychographics and Behavioral Segmentation
• Unit 5: Data Analysis Techniques for Customer Segmentation
• Unit 6: Cluster Analysis and Segmentation
• Unit 7: Customer Segmentation Tools and Software
• Unit 8: Creating Effective Display Ads for Targeted Segments
• Unit 9: Measuring Success in Display Ad Customer Segmentation
• Unit 10: Best Practices and Ethics in Customer Segmentation for Display Ads

CareerPath

In the UK, digital marketing professionals are in high demand, especially in the realm of Display Ad Customer Segmentation Techniques. Our Professional Certificate aims to equip learners with the necessary skills to succeed in these roles, which include: 1. **Digital Marketing Specialist (35%)** Digital marketing experts are responsible for creating and implementing marketing campaigns, managing social media platforms, and analyzing market trends. The average salary for this role is around £35,000 per year. 2. **Market Research Analyst (25%)** Market research analysts collect and interpret data to help businesses make informed decisions. They use statistical tools and software to analyze trends and patterns. The average salary for a market research analyst in the UK is around £28,000 per year. 3. **Data Scientist (20%)** Data scientists collect, clean, and analyze large data sets to identify trends and insights. They use machine learning algorithms and statistical methods to build predictive models. The average salary for a data scientist in the UK is around £55,000 per year. 4. **SEO Specialist (15%)** SEO specialists optimize websites to improve search engine rankings and increase organic traffic. They use various techniques, such as keyword research and link building. The average salary for an SEO specialist in the UK is around £30,000 per year. 5. **Social Media Manager (5%)** Social media managers create and manage social media content, engage with followers, and analyze social media metrics. The average salary for a social media manager in the UK is around £28,000 per year. These roles are crucial for businesses that want to succeed in the digital age. Our Professional Certificate in Display Ad Customer Segmentation Techniques will help learners develop the skills they need to thrive in these roles and advance their careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DISPLAY AD CUSTOMER SEGMENTATION TECHNIQUES

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London College of Foreign Trade (LCFT)

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05 May 2025

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