Executive Development Programme in Display Ad Sales Funnel Optimization

Name: Executive Development Programme in Display Ad Sales Funnel Optimization
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The Executive Development Programme in Display Ad Sales Funnel Optimization is a certificate course designed to empower professionals with the essential skills to optimize and enhance their display ad sales funnel performance. In today's digital age, display advertising has become a critical component of marketing strategies, and the demand for experts who can effectively manage and optimize these campaigns has never been higher.

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AboutThisCourse

This course equips learners with the latest industry best practices, tools, and techniques for display ad sales funnel optimization, enabling them to drive better ROI and revenue growth for their organizations. By gaining a deep understanding of the various stages of the sales funnel, learners can identify areas for improvement, implement targeted strategies, and track the success of their campaigns. This program is essential for professionals looking to advance their careers in digital marketing, sales, and advertising. Through a combination of interactive lectures, case studies, and hands-on exercises, learners will develop a comprehensive understanding of the display ad sales funnel and how to optimize it for maximum impact. By the end of the course, learners will have gained the skills and knowledge needed to drive meaningful results and advance their careers in this exciting and in-demand field.

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CourseDetails

• Unit 1: Introduction to Display Ad Sales Funnel
• Unit 2: Understanding the Advertising Landscape
• Unit 3: Display Ad Formats and Placements
• Unit 4: Key Metrics in Display Ad Sales Funnel
• Unit 5: Targeting and Segmentation Strategies
• Unit 6: Creating Effective Display Ad Campaigns
• Unit 7: Optimizing Display Ad Sales Funnel
• Unit 8: Data Analysis and Reporting
• Unit 9: Building and Maintaining Client Relationships
• Unit 10: Future Trends in Display Ad Sales Funnel Optimization

CareerPath

The **Executive Development Programme** in Display Ad Sales Funnel Optimization focuses on the following key roles in the UK market: 1. **Data Scientist**: As a Data Scientist, you will leverage your expertise in statistical modeling, machine learning, and data visualization to interpret data and provide actionable insights. The average salary range for Data Scientists in the UK is £40,000 to £75,000 per year. The demand for Data Scientists is sky-high, with a 70% increase in job postings since 2019. (Primary keyword: Data Scientist, Secondary keyword: UK, Salary range, Demand) 2. **Digital Marketing Manager**: As a Digital Marketing Manager, you will lead cross-functional teams to create, implement, and manage digital marketing campaigns. The average salary range for Digital Marketing Managers in the UK is £35,000 to £65,000 per year. The UK digital advertising market is projected to grow by 10.2% in 2022, with a significant focus on Display Ads. (Primary keyword: Digital Marketing Manager, Secondary keyword: UK, Salary range, Job market) 3. **Sales Director**: As a Sales Director, you will develop and implement sales strategies to meet the company's revenue objectives. The average salary range for Sales Directors in the UK is £50,000 to £120,000 per year. Sales Directors play a vital role in funnel optimization and maximizing revenue generation. (Primary keyword: Sales Director, Secondary keyword: UK, Salary range, Funnel optimization) 4. **Business Development Manager**: As a Business Development Manager, you will identify new business opportunities, partnerships, and sales channels. The average salary range for Business Development Managers in the UK is £35,000 to £70,000 per year. Building a strong sales funnel is essential for Business Development Managers to achieve revenue growth. (Primary keyword: Business Development Manager, Secondary keyword: UK, Salary range, Sales funnel) 5. **Sales Analyst**: As a Sales Analyst, you will analyze sales data, trends, and customer behavior to identify opportunities for sales growth.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD SALES FUNNEL OPTIMIZATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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