Certificate in Display Ad Website Conversion Rate Optimization

Name: Certificate in Display Ad Website Conversion Rate Optimization
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The Certificate in Display Ad Website Conversion Rate Optimization is a comprehensive course designed to enhance your skills in optimizing website conversion rates through effective display advertising. This certification program focuses on the importance of understanding user behavior, funnel optimization, and A/B testing to maximize the potential of your online presence.

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AboutThisCourse

In today's digital age, businesses demand professionals who can help them drive traffic, increase engagement, and convert visitors into customers. This course equips learners with essential skills to meet this industry demand, providing a solid foundation in display ad strategy, design, and analysis. By earning this certification, you demonstrate a commitment to staying current with the latest optimization techniques and tools, positioning yourself as a valuable asset for career advancement in various sectors, including e-commerce, digital marketing agencies, and technology firms.

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CourseDetails

• Unit 1: Introduction to Display Ad Conversion Rate Optimization
• Unit 2: Understanding Website User Experience (UX) and Its Impact on Conversion Rates
• Unit 3: A/B Testing and Multivariate Testing for Display Ad Conversion Optimization
• Unit 4: Analyzing and Improving Landing Page Design and Layout for Higher Conversion Rates
• Unit 5: Best Practices for Display Ad Copywriting and Call-to-Action (CTA) Optimization
• Unit 6: Utilizing Data Analytics to Identify Conversion Rate Bottlenecks
• Unit 7: Implementing Behavioral Targeting and Personalization Strategies
• Unit 8: Leveraging Customer Testimonials, Case Studies, and Social Proof for Increased Conversion Rates
• Unit 9: Mobile Optimization for Improved Display Ad Conversion Rates
• Unit 10: Post-Conversion Strategies: Retargeting, Email Marketing, and Customer Loyalty

CareerPath

The Certificate in Display Ad Website Conversion Rate Optimization program focuses on various key roles that play a significant part in the UK's growing digital marketing landscape. The provided 3D pie chart displays the percentage distribution of the primary roles associated with the certificate. Web developers are in high demand, making up 45% of the workforce. With an average salary range of £25,000 to £50,000, these professionals focus on creating and optimizing websites and web applications for conversion rate optimization. Digital marketers, responsible for creating and managing online marketing campaigns, account for 30% of the workforce. They typically earn between £20,000 and £45,000 annually. Data analysts, who interpret complex digital data to provide actionable insights, comprise 15% of the workforce. Their salary ranges from £25,000 to £60,000. UX/UI designers, responsible for designing user-centric interfaces, make up the remaining 10% of the workforce, and they can earn between £20,000 and £50,000. These roles are essential for organizations seeking to maximize their display ad conversion rates and stay competitive in the modern digital marketplace. The Certificate in Display Ad Website Conversion Rate Optimization program equips professionals with the necessary skills to excel in these roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DISPLAY AD WEBSITE CONVERSION RATE OPTIMIZATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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