Executive Development Programme in Display Ad Branding Strategies

Name: Executive Development Programme in Display Ad Branding Strategies
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The Executive Development Programme in Display Ad Branding Strategies certificate course is a comprehensive training program designed to meet the growing industry demand for experts in display ad branding. This course emphasizes the importance of display ads in today's digital marketing landscape and provides learners with essential skills to create effective branding strategies that drive results.

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AboutThisCourse

With a focus on the latest trends and best practices in display ad branding, this program covers topics such as targeting, segmentation, creative strategy, and campaign optimization. Learners will also gain hands-on experience with popular ad platforms, such as Google Display Network and social media advertising. By completing this course, learners will be equipped with the skills and knowledge needed to advance their careers in digital marketing, advertising, and branding. This program is ideal for marketing professionals, agency executives, and business owners looking to enhance their display ad branding strategies and drive business growth.

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CourseDetails

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Unit 1: Introduction to Display Ad Branding Strategies
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Unit 2: Understanding the Digital Advertising Landscape
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Unit 3: Importance of Branding in Display Advertising
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Unit 4: Creative Design and Copywriting for Display Ads
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Unit 5: Targeting and Retargeting Strategies
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Unit 6: Programmatic Advertising and Real-time Bidding
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Unit 7: Measuring Display Ad Campaign Success
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Unit 8: Data-Driven Decision Making in Display Advertising
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Unit 9: Emerging Trends and Innovations in Display Ad Branding
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Unit 10: Developing an Integrated Display Ad Branding Strategy

CareerPath

The **Executive Development Programme in Display Ad Branding Strategies** is designed to prepare professionals for a variety of rewarding roles in the ever-evolving digital marketing landscape. Here is a selection of popular roles, along with their respective job market trends, presented visually with a 3D pie chart: - Brand Manager (30%): Overseeing the company's branding and marketing efforts, developing brand strategies, and ensuring consistent messaging across channels. - Digital Marketing Manager (25%): Coordinating digital marketing campaigns, managing SEO and SEM efforts, and analyzing campaign performance. - Content Marketing Specialist (20%): Designing and implementing content marketing strategies, creating engaging content, and managing social media presence. - Display Advertising Specialist (15%): Creating and managing display ad campaigns, optimizing ad performance, and analyzing user engagement. - Data Visualization Analyst (10%): Transforming complex data sets into actionable insights, creating visually appealing reports, and presenting data to stakeholders. These roles are in high demand in today's job market, with competitive salary ranges and opportunities for growth. The **Executive Development Programme in Display Ad Branding Strategies** equips professionals with the skills and expertise required to excel in these positions and drive success in the digital marketing industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD BRANDING STRATEGIES

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London College of Foreign Trade (LCFT)

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05 May 2025

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