Certificate in Ad Performance Tracking: Data Insights

Name: Certificate in Ad Performance Tracking: Data Insights
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The Certificate in Ad Performance Tracking: Data Insights is a comprehensive course designed to equip learners with essential skills in ad performance tracking and data analysis. In today's digital world, understanding how to measure and optimize ad performance is critical for any marketing professional.

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AboutThisCourse

This course is in high demand across various industries, as businesses seek to maximize their return on investment in digital advertising. By completing this course, learners will gain a deep understanding of ad performance metrics, data analysis techniques, and how to use data insights to inform marketing strategies. Through hands-on exercises and real-world examples, learners will develop practical skills in using popular ad performance tracking tools such as Google Analytics and Facebook Ads Manager. These skills are highly valued by employers and will give learners a competitive edge in the job market. Overall, the Certificate in Ad Performance Tracking: Data Insights course is an excellent opportunity for learners to enhance their marketing skills, advance their careers, and contribute to the success of their organizations.

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CourseDetails

• Introduction to Ad Performance Tracking
• Understanding Key Performance Indicators (KPIs) in Advertising
• Data Collection Methods for Ad Performance Tracking
• Data Analysis Techniques in Ad Performance Tracking
• Utilizing Google Analytics for Ad Performance Tracking
• Introduction to Conversion Tracking and Its Importance
• Cross-Device and Cross-Platform Tracking Strategies
• Advanced Attribution Models for Ad Performance Tracking
• Leveraging Data Insights for Improved Ad Performance

CareerPath

The Certificate in Ad Performance Tracking: Data Insights program prepares professionals for roles in the UK's thriving digital marketing landscape, with a focus on data-driven ad performance tracking. This 3D pie chart highlights the distribution of opportunities in various related roles, based on job market trends. The Digital Marketing Specialist role takes up the largest share of the market, at 45%. These professionals devise and implement digital marketing strategies, integrating ad performance tracking to optimize campaigns. Following closely, Performance Marketing Analysts hold 30% of the market. They specialize in analyzing ad performance data, utilizing insights to improve marketing results. Data Analysts specializing in ad performance represent 20% of the market. They collect, process, and interpret data to derive actionable insights for marketing teams. Lastly, SEO Specialists make up 5% of the market. They focus on optimizing websites for search engines, which indirectly impacts ad performance. By gaining a deep understanding of ad performance tracking, professionals in these roles can better meet the needs of modern organizations.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD PERFORMANCE TRACKING: DATA INSIGHTS

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London College of Foreign Trade (LCFT)

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05 May 2025

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