Certificate in Ad Performance Tracking: Actionable Insights

Name: Certificate in Ad Performance Tracking: Actionable Insights
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The Certificate in Ad Performance Tracking: Actionable Insights is a comprehensive course designed to enhance your digital marketing skills. This program focuses on the importance of ad performance tracking and how to leverage data-driven insights for optimizing marketing campaigns.

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AboutThisCourse

In today's digital world, understanding ad performance is crucial for businesses to succeed online. This course equips learners with essential skills to monitor and analyze ad performance, providing actionable insights to improve return on investment (ROI) and overall marketing strategy. By enrolling in this course, you will gain a competitive edge in the industry, as businesses increasingly demand professionals who can effectively track and interpret ad performance data. You will learn how to use industry-leading tools and techniques to monitor ad performance, analyze key metrics, and make data-driven decisions that drive results. By completing this course, you will be well-positioned to advance your career in digital marketing, advertising, or analytics, and demonstrate your expertise in ad performance tracking to potential employers.

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CourseDetails

• Unit 1: Introduction to Ad Performance Tracking
• Unit 2: Key Metrics in Ad Performance
• Unit 3: Setting Up and Implementing Tracking Tools
• Unit 4: Click-Through Rate (CTR) Analysis
• Unit 5: Conversion Rate Tracking
• Unit 6: Cost Per Click (CPC) and Cost Per Acquisition (CPA) Optimization
• Unit 7: Attribution Models in Ad Performance
• Unit 8: Data Visualization and Interpretation
• Unit 9: Actionable Insights and Recommendations
• Unit 10: Continuous Monitoring and Improvement in Ad Performance

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD PERFORMANCE TRACKING: ACTIONABLE INSIGHTS

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London College of Foreign Trade (LCFT)

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05 May 2025

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