Global Certificate in Ad Targeting Techniques: Data-Driven

Name: Global Certificate in Ad Targeting Techniques: Data-Driven
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The Global Certificate in Ad Targeting Techniques: Data-Driven course is a comprehensive program designed to equip learners with essential skills for success in ad targeting and digital marketing. This course is of utmost importance in today's data-driven world, where businesses rely heavily on targeted advertising to reach their ideal customers.

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AboutThisCourse

With a focus on data-driven strategies, this course teaches learners how to leverage data analytics and segmentation techniques to create highly effective ad targeting campaigns. The course covers a range of topics, including programmatic advertising, audience segmentation, cross-channel targeting, and attribution modeling. In addition to learning the latest ad targeting techniques, learners will gain hands-on experience with industry-leading tools and platforms. This course is highly relevant to the needs of today's employers, and successful completion of the program can lead to exciting career opportunities in digital marketing, advertising, and data analytics.

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CourseDetails

• Audience Segmentation Techniques
• Data Analysis for Ad Targeting
• Utilizing Cookies and Tracking Technologies
• Behavioral Ad Targeting Strategies
• Contextual Ad Targeting: Primary Keyword
• Programmatic Ad Buying and Targeting
• Geo-Targeting and Location-Based Advertising
• Demographic and Firmographic Ad Targeting
• Cross-Device Ad Targeting
• Measuring and Optimizing Ad Targeting Performance

CareerPath

The Global Certificate in Ad Targeting Techniques: Data-Driven is a valuable asset for professionals seeking to advance their careers in digital marketing, ad operations, data analysis, SEO, and social media management. This section highlights the growing demand in the UK market for these roles, represented through an engaging 3D pie chart. The digital marketing specialist role, depicted here in 35% of the market, involves creating and implementing data-driven ad campaigns to reach target audiences. Ensuring ads appear in relevant contexts, these specialists are essential for successful advertising efforts. Next, we have the ad operations specialist role, representing 25% of the market. Ad ops professionals manage advertising systems and platforms, delivering the best possible results by optimizing ad performance and improving user experiences. Data analysts, accounting for 20% of the market, are indispensable in today's data-driven world. These professionals interpret complex data sets, uncovering valuable insights to inform business decisions and drive growth in ad targeting techniques. Rounding out the top roles are the SEO specialist and social media manager positions, with 10% each. SEO specialists optimize websites and content to improve search rankings, while social media managers develop and execute strategies for brand promotion and engagement. With this 3D pie chart, you can see the diverse opportunities available in the ad targeting techniques field. Pursuing the Global Certificate in Ad Targeting Techniques: Data-Driven can help you launch or elevate your career in any of these exciting roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TARGETING TECHNIQUES: DATA-DRIVEN

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London College of Foreign Trade (LCFT)

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05 May 2025

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