Global Certificate in Ad Copywriting Techniques: Essentials

Name: Global Certificate in Ad Copywriting Techniques: Essentials
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The Global Certificate in Ad Copywriting Techniques: Essentials is a comprehensive course designed to empower learners with the essential skills required to excel in the field of ad copywriting. This course is critical for career advancement, as businesses increasingly rely on effective advertising to reach their target audience and drive growth.

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AboutThisCourse

In this course, you will master the art of crafting compelling ad copy that engages, inspires, and motivates customers to take action. You will learn how to write for various platforms, including digital, print, and social media. Through practical exercises, case studies, and real-world examples, you will gain hands-on experience and develop a deep understanding of the principles and techniques that underpin successful ad copywriting. By completing this course, you will be equipped with the skills and knowledge needed to stand out in a competitive job market and excel in a career as an ad copywriter. Whether you're a seasoned professional looking to sharpen your skills or a newcomer to the field, this course is an essential step on your path to success.

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CourseDetails

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Unit 1: Introduction to Ad Copywriting Techniques
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Unit 2: Understanding the Target Audience
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Unit 3: Crafting Compelling Headlines
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Unit 4: Writing Effective Body Copy
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Unit 5: Incorporating Persuasive Language and Emotional Appeal
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Unit 6: Call to Action Techniques
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Unit 7: Analyzing Successful Ad Copywriting Examples
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Unit 8: Writing for Different Advertising Mediums
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Unit 9: Testing and Optimizing Ad Copy
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Unit 10: Ethical Considerations in Ad Copywriting

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD COPYWRITING TECHNIQUES: ESSENTIALS

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London College of Foreign Trade (LCFT)

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05 May 2025

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