Executive Development Programme in Ad Standards Fundamentals

Name: Executive Development Programme in Ad Standards Fundamentals
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The Executive Development Programme in Ad Standards Fundamentals is a certificate course designed to empower professionals with the necessary skills to excel in the dynamic world of advertising. This program focuses on the importance of adhering to industry standards, ensuring ethical and legal compliance in advertising practices.

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AboutThisCourse

In an era where consumer trust is paramount, this course is in high demand as it equips learners with the essential skills to navigate the complex landscape of advertising regulations. By understanding the nuances of ad standards, professionals can build effective advertising campaigns that resonate with consumers while staying within legal and ethical boundaries. This program offers a comprehensive curriculum that covers key areas such as truthful and non-deceptive advertising, proper disclosures, and data privacy. By enrolling in this course, professionals can enhance their career prospects, gain a competitive edge, and contribute to building a more transparent and trustworthy advertising industry.

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CourseDetails

• Understanding Ad Standards
• Importance of Compliance with Ad Standards
• Regulatory Bodies and Ad Standards
• Creative Strategy and Ad Standards
• Legal and Ethical Considerations in Advertising
• Cross-platform Ad Standards
• Measuring and Ensuring Ad Standards Compliance
• Handling Ad Standards Violations
• Best Practices in Ad Standards Fundamentals

CareerPath

The **Executive Development Programme** in Ad Standards Fundamentals offers a comprehensive understanding of the advertising industry, focusing on the crucial roles that contribute to its success. This section highlights the job market trends of various key positions, featuring a 3D pie chart that showcases the distribution of roles in this dynamic field. 1. **Marketing Executives**: These professionals play a vital role in developing and executing marketing strategies that align with the overall business goals. With an average salary range of £25,000 to £35,000, marketing executives typically focus on brand management, market research, and customer engagement. 2. **Creative Directors**: With a median salary of around £50,000 to £80,000, creative directors lead the creative team in producing captivating content that communicates the brand's message effectively. They work closely with copywriters, art directors, and designers to maintain a consistent and engaging visual identity. 3. **Account Managers**: Account managers serve as the main point of contact between clients and the agency. They facilitate clear communication, manage budgets, and ensure that the client's expectations are met. With a salary range of £25,000 to £45,000, account managers play a crucial role in maintaining strong relationships with clients. 4. **Media Planners**: Media planners are responsible for determining the most effective media channels to reach the target audience and allocating the advertising budget accordingly. They usually earn between £20,000 and £35,000, working closely with the buying, research, and creative teams. 5. **Ad Operations Specialists**: Ad operations specialists manage the technical aspects of digital advertising, such as ad trafficking, campaign management, and reporting. With an average salary range of £25,000 to £35,000, these experts ensure the smooth execution of online ad campaigns. The 3D pie chart below provides a visual representation of the executive development programme in Ad Standards Fundamentals, emphasizing each role's significance within the industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD STANDARDS FUNDAMENTALS

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London College of Foreign Trade (LCFT)

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05 May 2025

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