Executive Development Programme in Display Ad Principles

Name: Executive Development Programme in Display Ad Principles
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The Executive Development Programme in Display Ad Principles is a certificate course designed to empower professionals with the necessary skills to excel in the ever-evolving digital advertising landscape. This program focuses on display ads, a critical component of digital marketing strategies, and teaches learners how to create, manage, and optimize effective display ad campaigns.

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AboutThisCourse

In today's digital-first world, display ad principles have become increasingly important for businesses looking to reach their target audiences and drive conversions. This course equips learners with essential skills to meet industry demand, providing a comprehensive understanding of display ad best practices, audience segmentation, campaign tracking, and data analysis. By completing this program, learners will be able to demonstrate a solid foundation in display ad principles and showcase their ability to create data-driven, goal-oriented ad campaigns. This certificate course is an excellent opportunity for marketing professionals, business owners, and anyone interested in advancing their career in the digital advertising industry.

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CourseDetails

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Display Ad Principles
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Understanding Display Ad Formats
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Designing Effective Display Ads
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Targeting and Retargeting Strategies
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Display Ad Metrics and Analytics
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Programmatic Advertising and Real-Time Bidding
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Behavioral and Contextual Advertising
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Cross-Device and Cross-Channel Display Advertising
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Optimizing Display Ad Campaigns

CareerPath

In the ever-evolving digital landscape, display ads have become a cornerstone of marketing strategies. To help professionals stay ahead, our Executive Development Programme in Display Ad Principles offers a deep dive into the world of display advertising. This comprehensive programme covers everything from ad creation and optimization to analytics and reporting. Enrolled participants will gain a solid understanding of the current job market trends, salary ranges, and skill demand in the UK. The included 3D pie chart showcases the distribution of popular roles within the display ad industry, offering an engaging visual representation of the field's landscape. Our Executive Development Programme encompasses the following key roles, each with a concise description and aligned with industry relevance: 1. **Digital Marketing Manager**: A versatile professional responsible for planning and implementing digital marketing campaigns, including display ads, SEO, and social media. 2. **Display Ad Specialist**: A dedicated expert in creating, managing, and optimizing display ad campaigns to maximize ROI and reach marketing objectives. 3. **SEO Specialist**: A skilled professional focused on helping websites rank higher in search engine results by applying SEO strategies and best practices. 4. **Content Marketing Manager**: An experienced professional responsible for creating, editing, and managing content to engage and convert audiences while aligning with brand values and marketing goals. 5. **Social Media Manager**: A digital expert in charge of managing and growing a brand's social media presence, ensuring consistent messaging and audience engagement. 6. **Data Analyst**: A detail-oriented professional responsible for analyzing and interpreting data to inform business decisions and optimize marketing strategies. These roles represent the diverse and in-demand skillset required to thrive in the display ad industry. Our Executive Development Programme covers each role's nuances and prepares participants to succeed in their chosen career path.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD PRINCIPLES

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London College of Foreign Trade (LCFT)

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05 May 2025

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