Certificate in SEO Strategies for Advertising

Name: Certificate in SEO Strategies for Advertising
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The Certificate in SEO Strategies for Advertising is a comprehensive course designed to enhance your understanding of search engine optimization and its role in modern advertising. This program emphasizes the importance of SEO in driving online visibility, attracting organic traffic, and converting visitors into customers.

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AboutThisCourse

With industry-relevant curriculum, learners acquire essential skills in keyword research, on-page and off-page optimization, technical SEO, and SEO analytics. The course is ideal for marketing professionals, business owners, and individuals seeking career advancement in digital marketing. In an era where online presence is paramount, mastering SEO strategies is not just an advantage but a necessity.

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CourseDetails

• Understanding SEO Fundamentals & Keyword Research
• On-Page Optimization Techniques
• Off-Page Optimization & Link Building Strategies
• Local SEO & Google My Business Optimization
• Technical SEO: Website Structure & Mobile Optimization
• SEO Analytics & Performance Tracking
• Content Marketing for SEO Success
• SEO for E-commerce: Best Practices & Tools
• Advanced SEO Strategies: Voice Search, AI, & Machine Learning

CareerPath

In the SEO strategies for advertising field, there are various job roles that cater to different aspects of search engine optimization. The most common role is that of an SEO Specialist, accounting for 60% of the job market. These professionals focus on optimizing website content and structure to improve search engine rankings. Moving up the career ladder, an SEO Manager position represents 25% of the job market. SEO Managers oversee SEO strategies, coordinate teams, and communicate with clients or stakeholders. For those with a strong technical background, the Technical SEO role is a great fit, making up 10% of the job market. Technical SEOs work on website architecture, server configuration, and other technical aspects to optimize websites for search engines. Lastly, Local SEO is a niche area, accounting for 5% of the job market. Local SEO professionals optimize websites to rank higher in local search results, helping businesses attract customers in their specific geographic areas. The UK job market offers diverse opportunities in SEO strategies for advertising, with roles catering to various skillsets and levels of experience. Explore these opportunities and find the perfect fit for your career path.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SEO STRATEGIES FOR ADVERTISING

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London College of Foreign Trade (LCFT)

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05 May 2025

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