Advanced Certificate in Display Ad Video Advertising

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The Advanced Certificate in Display Ad Video Advertising is a comprehensive course designed to equip learners with the essential skills required in today's digital advertising landscape. This course emphasizes the importance of display and video advertising, which are at the forefront of digital marketing strategies.

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AboutThisCourse

With the increasing demand for digital advertising professionals, this course offers a valuable opportunity to excel in this field. By enrolling in this course, learners will gain hands-on experience in creating effective display ad campaigns and engaging video ads. They will understand the best practices in targeting audiences, measuring campaign performance, and optimizing ad spend. Moreover, they will stay updated on the latest trends and platform features, ensuring they are well-prepared to meet industry demands. Upon completion, learners will possess a certified and recognized credential to showcase their expertise in display and video advertising. This certification will not only enhance their career advancement opportunities but also empower them to drive success for their organization's digital marketing initiatives.

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CourseDetails

• Video Advertising Fundamentals • Understanding the basics of video advertising, including the different video ad formats, targeting options, and campaign objectives.
• Display Ad Video Advertising Strategy • Developing a comprehensive video ad strategy that aligns with business goals and target audience.
• Video Production • Learning the best practices for creating high-quality video ads, including storyboarding, filming, and editing techniques.
• Video Advertising Platforms • Exploring the top video advertising platforms, such as YouTube, Facebook, and Instagram, and their unique features and benefits.
• Video Ad Campaign Management • Understanding how to create, launch, and manage successful video ad campaigns, including budgeting, targeting, and optimization strategies.
• Video Analytics • Analyzing video ad performance metrics to optimize campaigns and improve ROI.
• Video Advertising Trends • Staying up-to-date with the latest video advertising trends, technologies, and best practices.
• Video Advertising Ethics • Understanding the ethical considerations of video advertising, including privacy concerns, disclosure requirements, and responsible advertising practices.
• Video Advertising Case Studies • Examining real-world video advertising examples and case studies to apply learnings and best practices.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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ADVANCED CERTIFICATE IN DISPLAY AD VIDEO ADVERTISING
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London College of Foreign Trade (LCFT)
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05 May 2025
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