Global Certificate in Display Ad Ad Performance Metrics

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The Global Certificate in Display Ad Ad Performance Metrics is a comprehensive course designed to equip learners with essential skills for optimizing and measuring the effectiveness of digital ad campaigns. This course is critical in today's data-driven world, where businesses demand measurable results from their advertising investments.

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AboutThisCourse

The course covers key performance metrics, including click-through rates, conversion rates, and return on ad spend, and teaches learners how to analyze and interpret data to make informed decisions that drive business growth. With a focus on industry best practices and real-world examples, learners will gain hands-on experience in using tools and platforms to track and analyze ad performance. By completing this course, learners will be equipped with the skills and knowledge needed to advance their careers in digital advertising and marketing. The course is in high demand, as businesses seek experts who can help them maximize their advertising ROI and reach their target audiences more effectively.

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CourseDetails

• Display Ad Ad Performance Metrics Overview
• Understanding Key Performance Indicators (KPIs) in Display Ad Advertising
• Impressions and Reach Metrics
• Click-Through Rate (CTR) and Cost-Per-Click (CPC) Metrics
• Conversion Rate and Cost-Per-Acquisition (CPA) Metrics
• Engagement Metrics: Time Spent, Interactions, and Social Shares
• Attribution Modeling: Last Click, First Click, and Multi-Channel Attribution
• Analyzing Display Ad Ad Performance Data: Tools and Techniques
• Optimizing Display Ad Ad Performance: Strategies and Best Practices

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN DISPLAY AD AD PERFORMANCE METRICS
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London College of Foreign Trade (LCFT)
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05 May 2025
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