Advanced Certificate in Display Ad Ad Network Selection

Name: Advanced Certificate in Display Ad Ad Network Selection
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The Advanced Certificate in Display Ad Ad Network Selection is a comprehensive course designed to empower learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This certificate course focuses on the critical aspect of ad network selection, providing learners with in-depth knowledge of various ad networks, their unique features, and target audiences.

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AboutThisCourse

In today's data-driven world, understanding how to optimize ad network selection is of paramount importance for businesses seeking to maximize their digital advertising ROI. This course is designed to meet this industry demand, equipping learners with the ability to evaluate and select the most effective ad networks for their specific needs. By the end of this course, learners will have gained a solid understanding of the display ad landscape, enabling them to make informed decisions that drive campaign success. This advanced certificate course is an excellent opportunity for professionals seeking to advance their careers in digital advertising, marketing, or media planning.

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CourseDetails

• Advanced Display Ad Networks: Understanding the top display ad networks, their features, and benefits.
• Programmatic Advertising: Learning about programmatic advertising, its importance, and how it impacts ad network selection.
• Data Analytics in Ad Network Selection: Analyzing data to make informed decisions in ad network selection.
• Targeting and Retargeting Strategies: Utilizing targeting and retargeting strategies to optimize ad campaigns.
• Ad Fraud Detection: Identifying and preventing ad fraud in display ad campaigns.
• Cross-Device Advertising: Understanding cross-device advertising and its role in ad network selection.
• Ad Format Selection: Choosing the right ad formats for specific ad networks and campaigns.
• Ad Network Pricing Models: Comparing and contrasting different ad network pricing models and their impact on ROI.
• Privacy Regulations and Compliance: Adhering to privacy regulations and compliance requirements in ad network selection.

CareerPath

The Advanced Certificate in Display Ad Ad Network Selection is a valuable credential in the UK's thriving digital marketing landscape. This section showcases a 3D pie chart, visualising the demand and salary ranges for various roles related to the program. 1. Display Ad Specialist: These professionals design, implement and optimise display ad campaigns. Their expertise in ad platforms and analytics tools is in high demand, with an average salary of £75,000. 2. Ad Network Analyst: They are responsible for managing ad networks, monitoring performance, and providing insights to optimise campaigns. The industry relevance and £65,000 average salary make it an attractive role. 3. Ad Operations Manager: Overseeing the technical aspects of digital advertising campaigns, Ad Operations Managers play a crucial role in ensuring campaign success. Their average salary of £80,000 reflects their significance in the industry. 4. Programmatic Advertising Manager: A highly skilled role that uses AI and automation to optimise ad campaigns. Their strategic importance and £90,000 average salary make this role an aspiration for many professionals. The 3D pie chart, with its transparent background and responsive design, provides a captivating visual representation of these roles, complementing the engaging and informative content. Delve into the dynamic world of display ad ad network selection, and unlock the potential of these exciting careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN DISPLAY AD AD NETWORK SELECTION

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London College of Foreign Trade (LCFT)

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05 May 2025

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