Global Certificate in Display Ad Behavioral Targeting

Name: Global Certificate in Display Ad Behavioral Targeting
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The Global Certificate in Display Ad Behavioral Targeting is a comprehensive course that equips learners with the essential skills to excel in the rapidly evolving field of digital marketing. This course focuses on the importance of display ad behavioral targeting, a critical aspect of digital advertising that enables marketers to reach their target audience more effectively.

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AboutThisCourse

In today's digital age, understanding display ad behavioral targeting is crucial for any marketer looking to advance their career. This course provides learners with hands-on experience in using data-driven strategies to improve campaign performance, increase engagement, and maximize ROI. By the end of this course, learners will have a deep understanding of the key principles of display ad behavioral targeting and how to apply them in real-world scenarios. They will be able to create and implement effective display ad campaigns, analyze campaign data, and optimize campaigns for maximum impact. With this certification, learners will be well-positioned to advance their careers in digital marketing and advertising.

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CourseDetails

• Unit 1: Introduction to Display Ad Behavioral Targeting
• Unit 2: Understanding Audience Segmentation in Behavioral Targeting
• Unit 3: Psychology of Online Consumer Behavior
• Unit 4: Data Analysis for Display Ad Targeting
• Unit 5: Utilizing Cookies and Tracking Technologies
• Unit 6: Effective Strategies for Retargeting Campaigns
• Unit 7: Measuring Success: Metrics and KPIs in Behavioral Targeting
• Unit 8: Privacy Regulations and Ethical Considerations in Behavioral Targeting
• Unit 9: Machine Learning and AI in Display Ad Targeting
• Unit 10: Case Studies in Successful Behavioral Targeting

CareerPath

The Global Certificate in Display Ad Behavioral Targeting job market is booming in the UK, with various roles emerging as key players in the industry. Behavioral Targeting Analysts take up the largest share of the market with 45%, followed closely by Display Ad Specialists at 30%. Data Visualization Experts and Programmatic Advertising Managers hold 20% and 5% respectively. This 3D Pie Chart provides an engaging visualization of the industry trends for these roles, making it easy to comprehend the data and recognize the most in-demand positions. The chart's responsive design ensures that it looks great on any device, adapting seamlessly to various screen sizes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DISPLAY AD BEHAVIORAL TARGETING

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London College of Foreign Trade (LCFT)

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05 May 2025

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