Global Certificate in Ad ROI Tracking

Name: Global Certificate in Ad ROI Tracking
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The Global Certificate in Ad ROI Tracking is a comprehensive course designed to empower marketing professionals with the essential skills to measure and optimize the return on investment (ROI) of their advertising efforts. In an era where data-driven decision making is paramount, this course is of utmost importance as it bridges the gap between marketing strategies and measurable results.

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AboutThisCourse

With the growing demand for accountability in marketing expenditures, this course is highly relevant in today's industry. It equips learners with the ability to track and analyze the effectiveness of various advertising channels, providing valuable insights that can drive strategic business decisions and maximize ROI. By enrolling in this course, learners will gain a competitive edge in their careers. They will be able to demonstrate a deep understanding of ROI tracking techniques, making them more attractive to employers and offering opportunities for career advancement in the rapidly evolving field of digital marketing.

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CourseDetails

• Unit 1: Introduction to Ad ROI Tracking
• Unit 2: Importance of Ad ROI Tracking
• Unit 3: Key Metrics in Ad ROI Tracking
• Unit 4: Setting up Ad ROI Tracking
• Unit 5: Google Analytics for Ad ROI Tracking
• Unit 6: Cross-Channel Ad ROI Tracking
• Unit 7: Attribution Models in Ad ROI Tracking
• Unit 8: Data Analysis for Ad ROI Optimization
• Unit 9: Best Practices in Ad ROI Tracking
• Unit 10: Case Studies in Ad ROI Tracking

CareerPath

This section provides a 3D pie chart showcasing average salary ranges for various roles related to the Global Certificate in Ad ROI Tracking in the UK. The data-driven interactive chart helps you understand the job market trends and salary ranges, delivering valuable insights for career development. 1. Digital Marketing Analyst: A digital marketing analyst is responsible for measuring, managing, and analyzing the effectiveness of various digital marketing campaigns. In the UK, the average salary range for this role is £35,000 - £45,000 per year. 2. SEO Specialist: An SEO specialist focuses on optimizing websites and web content to maximize search engine visibility. The average salary range in the UK for an SEO specialist is £30,000 - £38,000 per year. 3. PPC Specialist: A PPC specialist manages paid advertising campaigns, focusing on maximizing returns through search engine ads. In the UK, the average salary range for a PPC specialist is £32,000 - £42,000 per year. 4. Social Media Manager: A social media manager creates and maintains a positive brand image through various social media platforms. In the UK, the average salary range for this role is £30,000 - £40,000 per year. 5. Content Marketing Manager: A content marketing manager oversees the planning, creation, and distribution of content to engage the target audience. In the UK, the average salary range for a content marketing manager is £38,000 - £50,000 per year. The 3D pie chart offers a comprehensive view of the average salary ranges for these roles, enabling you to make informed decisions about your career path in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD ROI TRACKING

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London College of Foreign Trade (LCFT)

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05 May 2025

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