Executive Development Programme in Ad Tracking Technologies

Name: Executive Development Programme in Ad Tracking Technologies
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The Executive Development Programme in Ad Tracking Technologies certificate course is a comprehensive program designed to equip learners with essential skills in ad tracking technologies. This course emphasizes the importance of data-driven decision-making in digital marketing and advertising, providing learners with a solid understanding of ad tracking tools and techniques.

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AboutThisCourse

With the rapid growth of digital advertising, there is an increasing demand for professionals who can effectively leverage ad tracking technologies to optimize campaigns and improve ROI. This course covers essential topics such as ad tracking setup, data analysis, and campaign optimization. Through hands-on exercises and real-world examples, learners will gain practical experience using popular ad tracking tools such as Google Analytics, Facebook Pixel, and LinkedIn Insight Tag. By the end of the course, learners will have a portfolio of completed projects to showcase their skills to potential employers. This program is an excellent opportunity for marketing professionals looking to advance their careers and stay ahead of the curve in the ever-evolving digital advertising landscape.

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CourseDetails

• Ad Tracking Basics
• Understanding Cookies and Pixel Tracking
• Ad Tracking Metrics and KPIs
• Cross-Device and Cross-Platform Ad Tracking
• Mobile Ad Tracking Techniques
• Ad Fraud Detection and Prevention
• Data Privacy and Compliance in Ad Tracking
• Attribution Modeling and Multi-Touch Attribution
• Leveraging Ad Tracking Data for Insights and Optimization

CareerPath

The Executive Development Programme in Ad Tracking Technologies is designed to equip professionals with the latest trends, skills, and salary ranges in the UK market. The programme focuses on various roles in the industry, such as: 1. **Digital Marketing Manager**: This role involves leading digital marketing strategies, managing digital channels, and utilizing ad tracking technologies. With a 25% share in the industry, the role offers a median salary range of £42,000 to £65,000. 2. **Market Research Analyst**: These professionals study market conditions to examine potential sales of a product or service. Ad tracking technologies are essential to their role, which commands a 20% share and a median salary of £27,000 to £40,000. 3. **Data Scientist**: Data scientists analyze and interpret complex digital data, utilizing ad tracking technologies to enhance their insights. With a 18% share in the industry, they earn a median salary of £40,000 to £70,000. 4. **Business Intelligence Developer**: These professionals design and maintain business intelligence solutions. Ad tracking technologies support their role, which has a 15% share and a median salary of £35,000 to £60,000. 5. **Product Manager**: Product managers oversee product development and execution. Ad tracking technologies are essential for their role, which has a 12% share and a median salary range of £42,000 to £80,000. 6. **SEO Specialist**: SEO specialists optimize websites to improve search engine rankings. Ad tracking technologies are crucial for their role, which controls a 10% share and a median salary of £25,000 to £45,000.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TRACKING TECHNOLOGIES

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London College of Foreign Trade (LCFT)

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05 May 2025

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