Certificate in Advanced Display Advertising Essentials: Smart Marketing Solutions

Name: Certificate in Advanced Display Advertising Essentials: Smart Marketing Solutions
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The Certificate in Advanced Display Advertising Essentials: Smart Marketing Solutions is a comprehensive course that equips learners with the essential skills needed to thrive in the dynamic world of display advertising. This course emphasizes the importance of smart marketing solutions, empowering learners to create data-driven, impactful ad campaigns that resonate with their target audience.

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AboutThisCourse

In an era where digital advertising has become increasingly important, this certificate course addresses the growing industry demand for professionals with advanced display advertising expertise. By enrolling in this program, learners gain hands-on experience with industry-leading tools and platforms, setting them apart in a competitive job market. Throughout the course, students will master various aspects of display advertising, including audience targeting, programmatic buying, creative optimization, and performance measurement. Upon completion, learners will be prepared to excel in roles such as display advertising specialist, marketing analyst, and digital campaign manager, making significant strides in their careers.

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CourseDetails

• Unit 1: Introduction to Display Advertising
• Unit 2: Understanding Advanced Display Advertising Concepts
• Unit 3: Designing Effective Display Ad Creatives
• Unit 4: Programmatic Advertising and Real-time Bidding
• Unit 5: Targeting Strategies in Display Advertising
• Unit 6: Measuring Display Advertising Performance
• Unit 7: Retargeting and Remarketing Techniques
• Unit 8: Mobile and Video Advertising Formats
• Unit 9: Cross-channel Advertising Strategies
• Unit 10: Emerging Trends and Future of Display Advertising

CareerPath

The Certificate in Advanced Display Advertising Essentials program equips learners with smart marketing solutions tailored to the UK job market. In this 3D pie chart, we'll explore the percentage distribution of various roles that benefit from this certification. 1. Digital Marketing Specialist (35%): As a digital marketing specialist, you'll handle the planning, implementation, and optimization of digital marketing strategies. 2. Display Advertising Manager (25%): In this role, you'll focus on creating, managing, and optimizing display ad campaigns, ensuring high ROI. 3. Data Visualization Expert (20%): With expertise in data visualization, you'll create engaging, informative, and interactive visual representations of complex data. 4. SEO Specialist (10%): As an SEO specialist, you'll optimize websites and content for search engines, driving organic traffic and conversions. 5. Social Media Manager (10%): Leveraging the power of social media platforms, you'll build brand awareness, engagement, and loyalty.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN ADVANCED DISPLAY ADVERTISING ESSENTIALS: SMART MARKETING SOLUTIONS

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London College of Foreign Trade (LCFT)

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05 May 2025

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