Executive Development Programme in Display Ads Innovation: Frontiers of Advertising

Name: Executive Development Programme in Display Ads Innovation: Frontiers of Advertising
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The Executive Development Programme in Display Ads Innovation: Frontiers of Advertising is a certificate course that focuses on the cutting-edge developments and strategies in display advertising. This program is essential for marketing professionals seeking to advance their careers and stay updated on the latest industry trends.

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AboutThisCourse

In this course, learners will gain a deep understanding of display ads innovation and its impact on the advertising landscape. They will explore topics such as data-driven creative, audience targeting, programmatic advertising, and cross-channel optimization. Through real-world case studies and interactive exercises, learners will develop the skills necessary to create effective display ad campaigns and measure their success. With the increasing demand for digital advertising expertise, this course provides a valuable opportunity for professionals to enhance their skillset and stay competitive in the industry. By completing this program, learners will be equipped with the knowledge and tools necessary to drive innovation and success in display advertising campaigns.

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CourseDetails

• Unit 1: Introduction to Display Ads Innovation
• Unit 2: The Power of Creative Design in Display Advertising
• Unit 3: Programmatic Advertising and Real-time Bidding
• Unit 4: Audience Targeting and Segmentation Strategies
• Unit 5: Data-Driven Decision Making in Display Ad Campaigns
• Unit 6: Measuring Success: Key Performance Indicators in Display Advertising
• Unit 7: Cross-Device and Cross-Channel Advertising Techniques
• Unit 8: The Future of Display Ads: Emerging Trends and Innovations
• Unit 9: Ethical Considerations in Display Advertising
• Unit 10: Crafting a Comprehensive Display Ad Strategy

CareerPath

The Executive Development Programme in Display Ads Innovation focuses on the frontiers of advertising, providing professionals with the necessary skills to excel in an ever-evolving digital landscape. As display ads continue to be a critical component of marketing strategies, the demand for experts in this field remains strong. In the UK, the following job roles are particularly relevant for professionals seeking career advancement in display ads innovation: 1. **Digital Marketing Manager**: As a digital marketing manager, you will be responsible for creating and implementing overall digital marketing strategies. With an average salary range of £35,000 - £60,000, this role requires a solid understanding of display ads, SEO, and social media marketing. 2. **Display Ads Specialist**: A display ads specialist focuses on designing, implementing, and managing display ad campaigns. With an average salary range of £25,000 - £45,000, this role demands expertise in ad platforms, audience targeting, and ad optimization. 3. **Data Visualization Expert**: Data visualization experts help organizations make sense of complex data sets by presenting data in a visually meaningful way. With an average salary range of £30,000 - £60,000, this role requires proficiency in data analytics, visual design, and storytelling. 4. **SEO Specialist**: As an SEO specialist, you will optimize websites to improve search engine rankings and increase organic traffic. With an average salary range of £20,000 - £45,000, this role demands expertise in keyword research, on-page optimization, and link building. 5. **Social Media Manager**: Social media managers oversee an organization's social media presence, creating and implementing strategies to maximize engagement and brand awareness. With an average salary range of £22,000 - £40,000, this role requires proficiency in content creation, community management, and analytics. By participating in the Executive Development Programme in Display Ads Innovation, professionals can enhance their skills and marketability, ensuring they remain competitive in the ever-changing job market.

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY ADS INNOVATION: FRONTIERS OF ADVERTISING

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London College of Foreign Trade (LCFT)

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05 May 2025

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