Professional Certificate in Display Ads Performance: Connected Systems

Name: Professional Certificate in Display Ads Performance: Connected Systems
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The Professional Certificate in Display Ads Performance: Connected Systems is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing industry. This program focuses on display ads performance, a critical aspect of modern marketing strategies, and covers connected systems that enable effective ad campaigns.

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AboutThisCourse

In today's digital age, display ads are a crucial component of any successful marketing plan. With this course, learners will gain a deep understanding of display ads performance, including how to measure and optimize ad campaigns for maximum impact. The course also covers connected systems, which allow for seamless integration of ad platforms and data analysis tools. By completing this program, learners will be well-prepared to succeed in a variety of digital marketing roles. The skills and knowledge gained in this course are in high demand across industries, making it an ideal choice for those looking to advance their careers or enter the field of digital marketing.

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CourseDetails

• Unit 1: Introduction to Display Ads Performance – Understand the basics of display ads, their importance, and the role of performance in a successful campaign.
• Unit 2: Connected Systems Overview – Learn about connected systems, their components, and how they can optimize display ad performance.
• Unit 3: Data Analysis for Display Ads – Explore data-driven approaches to optimize display ad campaigns, focusing on metrics and KPIs.
• Unit 4: Audience Segmentation and Targeting – Discover how to segment audiences, create targeted display ad campaigns, and improve overall performance.
• Unit 5: Programmatic Advertising Basics – Learn the fundamentals of programmatic advertising and how it can enhance display ad performance through automation and real-time bidding.
• Unit 6: Cross-Channel Advertising Strategies – Delve into the benefits of cross-channel advertising, including display ads, and how to create cohesive campaigns.
• Unit 7: Attribution Models and Performance Tracking – Understand different attribution models and how to track performance across channels and devices.
• Unit 8: Creative Best Practices for Display Ads – Discover design principles and best practices for creating engaging and high-performing display ads.
• Unit 9: A/B Testing and Optimization – Master the art of A/B testing, data interpretation, and optimization for improved display ad performance.
• Unit 10: Future Trends in Display Ads Performance – Stay ahead of the curve with insights into emerging trends and technologies shaping the future of display ad performance.

CareerPath

The Professional Certificate in Display Ads Performance: Connected Systems is a comprehensive program designed to equip learners with the necessary skills to excel in the ever-evolving digital advertising landscape. The course covers various aspects of display ads performance, focusing on connected systems, and provides insights into job market trends, salary ranges, and skill demand in the UK. In the UK, display ads professionals can find diverse roles that cater to their unique skillsets and interests. Here are some of the most prominent roles and their respective market shares: 1. **Display Ads Specialist**: With a 45% market share, display ads specialists are responsible for creating, managing, and optimizing display ad campaigns. They ensure that ads are engaging, relevant, and effectively targeted to the right audience. 2. **Programmatic Analyst**: Holding a 30% market share, programmatic analysts focus on automating the buying and selling of ad inventory using advanced algorithms and machine learning techniques. They optimize campaigns for better performance and higher ROI. 3. **Digital Campaign Manager**: Digital campaign managers make up 20% of the market share and are responsible for overseeing the planning, execution, and optimization of digital marketing campaigns. They collaborate with cross-functional teams, including creatives, data analysts, and media buyers, to ensure successful campaign outcomes. 4. **Data Engineer (Display Ads)**: Representing a 5% market share, data engineers specializing in display ads are responsible for building and maintaining the data infrastructure that supports display ad campaigns. They design, construct, test, and maintain data systems, ensuring the data is accurate, secure, and accessible to the necessary stakeholders. In conclusion, the Professional Certificate in Display Ads Performance: Connected Systems offers learners the opportunity to gain valuable skills and insights into the rapidly growing field of display ads performance. By completing this program, learners will be well-equipped to pursue various roles in the industry, making significant contributions to the success of their organizations.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DISPLAY ADS PERFORMANCE: CONNECTED SYSTEMS

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London College of Foreign Trade (LCFT)

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05 May 2025

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