Global Certificate in Display Ads Analytics: Next-Gen Insights

Name: Global Certificate in Display Ads Analytics: Next-Gen Insights
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The Global Certificate in Display Ads Analytics: Next-Gen Insights is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving field of digital advertising. This certificate course focuses on display ads analytics, a critical component of digital marketing, and teaches learners how to leverage data-driven insights to optimize campaigns, improve ROI, and make informed business decisions.

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AboutThisCourse

In today's digital age, display ads analytics is in high demand, with businesses seeking professionals who can help them navigate the complex world of online advertising. By completing this course, learners will gain a deep understanding of the latest tools, techniques, and best practices in display ads analytics, making them highly valuable to employers and ensuring their career advancement. The course covers a range of topics, including ad targeting, audience segmentation, campaign optimization, and attribution modeling, providing learners with a well-rounded understanding of display ads analytics. With a focus on hands-on learning and real-world applications, this course is an essential resource for anyone looking to advance their career in digital marketing.

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CourseDetails

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Unit 1: Introduction to Display Ads Analytics
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Unit 2: Understanding Display Ad Formats and Placements
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Unit 3: Tracking and Measuring Display Ad Performance
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Unit 4: Data Visualization and Reporting in Display Ads Analytics
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Unit 5: Audience Targeting and Segmentation in Display Ads
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Unit 6: Leveraging Programmatic Advertising and Real-Time Bidding
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Unit 7: Optimizing Display Ad Campaigns for Maximum ROI
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Unit 8: Cross-Device and Cross-Channel Display Ad Measurement
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Unit 9: Advanced Techniques in Display Ads Attribution Modeling
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Unit 10: Ethical Considerations and Data Privacy in Display Ads Analytics

CareerPath

The Global Certificate in Display Ads Analytics: Next-Gen Insights program prepares professionals for a variety of rewarding data-driven roles in the UK's thriving digital marketing landscape. Here's an engaging 3D pie chart highlighting the distribution of opportunities and skills in demand:

This 3D pie chart showcases the following roles, each accompanied by their respective percentages in the industry: 1. **Digital Marketing Manager** (22%): These professionals oversee digital marketing strategies and campaigns, integrating display ads analytics insights to optimize performance. 2. **Display Ads Specialist** (30%): As in-demand experts, they create, manage, and optimize display advertising campaigns, leveraging next-gen insights to maximize reach and conversions. 3. **SEO Specialist** (14%): These experts focus on optimizing websites to improve search engine rankings, drawing upon data analytics to inform and enhance strategies. 4. **Content Marketing Specialist** (20%): They develop and implement content marketing strategies, utilizing analytics to refine content, engage audiences, and drive growth. 5. **Social Media Manager** (14%): Social Media Managers craft and execute social media strategies,

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DISPLAY ADS ANALYTICS: NEXT-GEN INSIGHTS

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London College of Foreign Trade (LCFT)

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05 May 2025

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