Masterclass Certificate in Display Ad Performance Analysis Analysis

Name: Masterclass Certificate in Display Ad Performance Analysis Analysis
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The Masterclass Certificate in Display Ad Performance Analysis is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on display ad performance analysis, a critical aspect of digital marketing that involves evaluating the effectiveness of display ad campaigns to optimize return on investment (ROI).

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AboutThisCourse

With the increasing demand for data-driven marketing strategies, this course is more relevant than ever. Learners will gain hands-on experience in analyzing display ad campaigns, interpreting data, and making data-driven decisions to improve campaign performance. The course covers various topics, including display ad campaign setup, tracking and analyzing performance metrics, and optimization techniques. By completing this course, learners will be able to demonstrate their expertise in display ad performance analysis, a skill highly sought after by employers. This course not only provides learners with the knowledge and skills needed to advance their careers in digital marketing but also offers a competitive edge in the job market.

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CourseDetails

• Unit 1: Introduction to Display Ad Performance Analysis
• Unit 2: Understanding Display Advertising Metrics
• Unit 3: Setting Up and Tracking KPIs for Display Ad Campaigns
• Unit 4: Analyzing Display Ad Clicks and Impressions
• Unit 5: Measuring Conversion Rates and ROAS for Display Ads
• Unit 6: Segmenting Display Ad Performance Data
• Unit 7: Identifying and Troubleshooting Display Ad Performance Issues
• Unit 8: Best Practices for Display Ad Placement and Targeting
• Unit 9: Utilizing A/B Testing for Display Ad Optimization
• Unit 10: Advanced Techniques for Display Ad Performance Analysis

CareerPath

The **Masterclass Certificate in Display Ad Performance Analysis** is a valuable credential that prepares professionals for the ever-evolving digital marketing landscape. Display Ad Performance Analysts play a crucial role in the industry, utilizing their analytical skills for interpreting data and enhancing advertising campaigns. Let's explore their significance in the job market, salary ranges, and skill demand. ## Job Market Trends The need for professionals with data analysis skills continues to rise across industries. Specifically, Display Ad Performance Analysts are in high demand, as businesses strive to optimize their digital advertising efforts. Roles in this field have seen a steady increase, with a 10-15% growth rate in recent years. ## Salary Ranges The average salary for a Display Ad Performance Analyst in the UK can vary depending on the region, company, and level of experience. However, the median annual salary typically ranges from £30,000 to £50,000, with top-tier professionals earning upwards of £60,000. ## Skill Demand Apart from the Masterclass Certificate, certain skills are essential for success in this role: 1. **Google Analytics**: A comprehensive understanding of Google Analytics is vital to analyze web traffic, user behavior, and ad performance. 2. **Data Visualization**: Display Ad Performance Analysts must effectively communicate data insights to stakeholders, making data visualization skills a must-have. 3. **SEO and SEM**: Familiarity with search engine optimization (SEO) and search engine marketing (SEM) enhances the ability to create and improve ad campaigns. In summary, the **Masterclass Certificate in Display Ad Performance Analysis** is an excellent way for professionals to stay competitive in the ever-evolving job market. By honing their skills in data analysis, Google Analytics, data visualization, SEO, and SEM, individuals can excel in roles such as Display Ad Performance Analyst, Digital Marketing Analyst, or Data Scientist.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN DISPLAY AD PERFORMANCE ANALYSIS ANALYSIS

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London College of Foreign Trade (LCFT)

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05 May 2025

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