Professional Certificate in Ad Performance Metrics Mastery Techniques

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The Professional Certificate in Ad Performance Metrics Mastery Techniques is a comprehensive course that focuses on the critical metrics and analysis techniques required to evaluate and optimize advertising performance. In today's data-driven world, understanding ad performance metrics is essential for any marketing professional, and this course provides the necessary skills to excel in this area.

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AboutThisCourse

This certificate course is in high demand across various industries, as businesses strive to maximize their advertising ROI and make data-informed decisions. By completing this course, learners will gain a deep understanding of key metrics, such as click-through rates, conversion rates, and cost-per-action, and how to use this information to improve ad performance. Equipped with these essential skills, learners will be well-positioned for career advancement in marketing, advertising, and digital media fields. The course provides hands-on experience with industry-standard analytical tools and techniques, enabling learners to demonstrate their expertise and add value to any organization.

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CourseDetails

• Impressions & Click-Through Rates
• Conversion Tracking & Metrics
• Attribution Models & Analysis
• Cost-Per-Click (CPC) & Cost-Per-Mille (CPM)
• Return on Ad Spend (ROAS) & Advertising Efficiency Ratio
• Frequency & Reach Analysis
• Bounce Rate, Exit Rate, & Dwell Time
• Engagement Metrics (Likes, Shares, Comments)
• Ad Frequency Cap & Recency Analysis

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN AD PERFORMANCE METRICS MASTERY TECHNIQUES
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London College of Foreign Trade (LCFT)
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05 May 2025
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