Certificate in Display Ad Performance Metrics Mastery Techniques
-- ViewingNowThe Certificate in Display Ad Performance Metrics Mastery Techniques course is a comprehensive program designed to equip learners with essential skills in measuring and optimizing display ad performance. This course highlights the importance of data-driven decision making in digital marketing, focusing on key performance indicators (KPIs) and analytical techniques to gauge campaign success.
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โข Introduction to Display Ad Performance Metrics: Understanding Key Terminologies
โข Impressions and Reach: Measuring Ad Visibility
โข Click-Through Rate (CTR): Measuring Ad Engagement
โข Conversion Rate: Tracking User Actions
โข Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM): Analyzing Ad Spend
โข Frequency: Monitoring Ad Exposure
โข Bounce Rate: Evaluating User Interest
โข Quality Score: Assessing Ad and Landing Page Relevance
โข Attribution Models: Tracking Multi-Channel Contributions
โข Reporting and Visualization: Presenting Display Ad Performance Data
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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