Global Certificate in Display Ad Targeting Tactics Implementation

Name: Global Certificate in Display Ad Targeting Tactics Implementation
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The Global Certificate in Display Ad Targeting Tactics Implementation is a comprehensive course that provides learners with essential skills for career advancement in digital marketing. This course focuses on the importance of display ad targeting tactics, a critical aspect of any successful digital marketing strategy.

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AboutThisCourse

In today's digital age, display ad targeting is a highly in-demand skill, with businesses seeking professionals who can help them reach their target audience effectively. This course equips learners with the latest techniques and best practices for display ad targeting, using real-world examples and case studies to illustrate key concepts. Throughout the course, learners will gain hands-on experience with industry-leading tools and platforms, including Google Display Network, Adobe Audience Manager, and The Trade Desk. They will also learn how to measure and optimize the performance of their display ad campaigns, using key metrics and analytics to inform their strategy. By the end of the course, learners will have a deep understanding of display ad targeting tactics and how to implement them in a variety of contexts. This certificate course is an excellent way for digital marketing professionals to enhance their skillset, increase their earning potential, and stay competitive in a rapidly evolving industry.

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CourseDetails

• Display Ad Targeting Fundamentals
• Understanding Audience Segmentation for Ad Targeting
• Contextual Targeting Techniques
• Behavioral Targeting Strategies
• Geographic and Demographic Targeting
• Utilizing Retargeting in Display Ad Campaigns
• Leveraging Data Management Platforms (DMPs)
• Measuring and Optimizing Display Ad Targeting Performance
• Cross-Device and Cross-Channel Targeting Tactics
• Brand Safety and Fraud Prevention in Display Ad Targeting

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DISPLAY AD TARGETING TACTICS IMPLEMENTATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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