Advanced Certificate in Display Ad Monitoring

Name: Advanced Certificate in Display Ad Monitoring
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The Advanced Certificate in Display Ad Monitoring is a comprehensive course designed to equip learners with the essential skills required to excel in the rapidly evolving digital advertising industry. This certificate course focuses on the importance of display ad monitoring, a critical aspect of digital marketing that involves tracking and analyzing the performance of display ads to optimize campaigns and maximize return on investment.

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AboutThisCourse

In today's digital age, display ad monitoring is a vital skill that is highly sought after by employers across various industries. This course provides learners with hands-on experience in using the latest tools and technologies for display ad monitoring, enabling them to make data-driven decisions and improve the effectiveness of their digital marketing campaigns. By completing this course, learners will gain a competitive edge in the job market and be well-prepared for career advancement in digital marketing, advertising, analytics, and related fields. The course is designed and delivered by industry experts, ensuring that learners receive the most up-to-date and relevant training possible.

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CourseDetails

• Display Ad Monitoring Fundamentals
• Understanding Ad Networks and Exchanges
• Advanced Tracking Techniques for Display Ads
• Real-time Bidding and Programmatic Advertising
• Fraud Detection and Prevention in Display Advertising
• Cross-device Tracking for Display Ad Monitoring
• Advanced Analytics for Display Ad Performance
• Optimizing Display Ad Campaigns with Machine Learning
• Compliance and Ethical Considerations in Display Ad Monitoring

CareerPath

The Advanced Certificate in Display Ad Monitoring is a valuable asset for professionals seeking growth in the UK's bustling online advertising industry. This section showcases the most in-demand job roles, displayed through an engaging 3D pie chart. Explore the trends and find the perfect path to success in display ad monitoring. 1. **Digital Marketing Specialist**: With a 35% share, these professionals coordinate online marketing campaigns and analyze performance to optimize strategies. 2. **Data Analyst**: Representing 25% of the market, data analysts process raw data and generate insights to support informed business decisions. 3. **SEO Specialist**: Holding 20% of the market, SEO specialists optimize websites and content to boost search engine rankings and attract organic traffic. 4. **PPC Specialist**: Claiming 10% of the market, PPC specialists manage pay-per-click campaigns to ensure optimal ad placement, targeting, and budget allocation. 5. **Social Media Manager**: Also holding 10% of the market, social media managers create and implement social media strategies to build brand awareness and engage with target audiences.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN DISPLAY AD MONITORING

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London College of Foreign Trade (LCFT)

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05 May 2025

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