Certificate in Display Ad Targeting Tactics

Name: Certificate in Display Ad Targeting Tactics
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The Certificate in Display Ad Targeting Tactics is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This course focuses on the importance of display ad targeting tactics, a critical aspect of any successful digital marketing strategy.

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AboutThisCourse

With the ever-growing demand for digital marketing professionals, this course provides learners with the necessary skills to stay ahead in the industry. Throughout the course, learners will explore various display ad targeting tactics, such as audience segmentation, contextual targeting, and remarketing. These skills will enable learners to create effective display ad campaigns that reach the right audience at the right time. Additionally, learners will gain hands-on experience with popular ad platforms, such as Google Display Network and Facebook Ads. By completing this course, learners will be able to demonstrate their expertise in display ad targeting tactics, making them highly valuable to potential employers. This certificate course is an excellent opportunity for learners to take their digital marketing skills to the next level and advance their careers in this exciting and dynamic industry.

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CourseDetails

• Unit 1: Introduction to Display Ad Targeting Tactics
• Unit 2: Understanding Audience Segmentation for Display Ads
• Unit 3: Behavioral Targeting: Reaching Users Based on Web Behavior
• Unit 4: Contextual Targeting: Placing Ads on Relevant Content
• Unit 5: Geographic and Demographic Targeting Techniques
• Unit 6: Leveraging Retargeting Campaigns
• Unit 7: Utilizing Artificial Intelligence in Display Ad Targeting
• Unit 8: Measuring Display Ad Targeting Success with KPIs
• Unit 9: Optimizing Display Ad Campaigns for Maximum ROI
• Unit 10: Emerging Trends in Display Ad Targeting

CareerPath

In the ever-evolving digital marketing landscape, the demand for professionals with a deep understanding of display ad targeting tactics is on the rise. Companies across the UK are on the hunt for skilled experts who can craft data-driven ad targeting strategies to reach the right audience at the right time, ultimately maximizing return on investment (ROI). To address this need, we've designed the Certificate in Display Ad Targeting Tactics, a comprehensive program that equips learners with essential skills in audience segmentation, programmatic advertising, and data analysis. This section showcases the UK job market trends, salary ranges, and skill demand for the following roles: - Display Ad Targeting Analyst: 60% of the jobs - Audience Data Specialist: 25% of the jobs - Digital Advertising Coordinator: 10% of the jobs - Programmatic Advertising Manager: 5% of the jobs Our Certificate in Display Ad Targeting Tactics serves as a stepping stone for professionals seeking career growth in these in-demand roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN DISPLAY AD TARGETING TACTICS

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London College of Foreign Trade (LCFT)

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05 May 2025

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