Certificate in Ad Targeting Techniques: Precision Marketing

Name: Certificate in Ad Targeting Techniques: Precision Marketing
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The Certificate in Ad Targeting Techniques: Precision Marketing is a comprehensive course designed to equip learners with essential skills in ad targeting, a critical aspect of modern digital marketing. This program emphasizes the importance of precision marketing, where ads are tailored to specific consumer segments, enhancing engagement, and boosting conversion rates.

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AboutThisCourse

In an era where digital advertising budgets exceed traditional media spends, there's an increasing demand for professionals who understand ad targeting techniques. This course provides learners with the knowledge and tools to meet this industry need, covering topics like programmatic advertising, retargeting, and data-driven personalization. By the end of this course, learners will have gained a competitive edge, with the ability to design and implement targeted ad campaigns that deliver results. This not only enhances their career prospects but also contributes to the success of businesses in the digital age.

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CourseDetails

• Understanding Ad Targeting
• Audience Segmentation and Personalization
• Data Analysis for Ad Targeting
• Programmatic Advertising and Real-Time Bidding
• Retargeting Techniques and Strategies
• Contextual Ad Targeting
• Geo-Targeting and Location-Based Advertising
• Cross-Device Ad Targeting
• Measuring Ad Targeting Effectiveness
• Ethical Considerations in Ad Targeting

CareerPath

Each role in the certificate program has its own unique set of responsibilities and salary ranges, providing a well-rounded understanding of precision marketing. *Digital Marketing Specialist*: These professionals are responsible for creating and implementing digital marketing campaigns, managing social media platforms, and analyzing website traffic to optimize ad targeting techniques. According to Glassdoor, the average salary for a Digital Marketing Specialist in the UK is around £32,000 per year. *Ad Operations Specialist*: Professionals in this role ensure the smooth execution of online advertising campaigns, manage campaign performance, and optimize ad inventory. The average salary for an Ad Operations Specialist in the UK is approximately £30,000 per year. *Data Analyst*: Data Analysts in the precision marketing field collect, process, and interpret complex data sets to help companies make informed decisions. In the UK, the average salary for a Data Analyst is around £27,000 per year. *Marketing Analytics Manager*: These professionals use their analytical skills to measure and optimize marketing initiatives and campaigns. The average salary for a Marketing Analytics Manager in the UK is about £45,000 per year. These roles and salary ranges highlight the demand for professionals with ad targeting techniques and precision marketing skills in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN AD TARGETING TECHNIQUES: PRECISION MARKETING

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London College of Foreign Trade (LCFT)

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05 May 2025

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