Global Certificate in Display Ad Techniques: Optimization

Name: Global Certificate in Display Ad Techniques: Optimization
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The Global Certificate in Display Ad Techniques: Optimization is a comprehensive course that focuses on the essential skills needed to excel in digital advertising. This certificate program highlights the importance of display ads, their optimization, and their impact on various industries.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course provides learners with the necessary skills to advance their careers in this dynamic field. Throughout the course, learners will explore strategies to optimize display ad campaigns, increase click-through rates, and analyze campaign performance. They will also learn how to use data analytics to make informed decisions and improve the effectiveness of their display ad campaigns. By the end of the course, learners will have a solid understanding of display ad techniques and be able to apply them to real-world scenarios, making them valuable assets to any organization.

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CourseDetails

• Unit 1: Introduction to Display Ad Techniques: Optimization
• Unit 2: Understanding Display Ad Formats and Placements
• Unit 3: Targeting Strategies for Display Advertising
• Unit 4: Importance of Audience Segmentation in Display Advertising
• Unit 5: Utilizing Data and Analytics for Display Ad Optimization
• Unit 6: A/B Testing and Experimentation in Display Advertising
• Unit 7: Creative Best Practices for Display Advertisements
• Unit 8: Ad Fraud and Viewability in Display Advertising
• Unit 9: Programmatic Buying and Real-Time Bidding
• Unit 10: Cross-Device Attribution and Optimization in Display Advertising

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DISPLAY AD TECHNIQUES: OPTIMIZATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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