Certificate in Ad Engagement Metrics: Actionable Knowledge

Name: Certificate in Ad Engagement Metrics: Actionable Knowledge
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The Certificate in Ad Engagement Metrics: Actionable Knowledge is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's data-driven digital advertising landscape. This course focuses on the importance of ad engagement metrics and provides actionable knowledge to help learners measure, analyze, and optimize their advertising campaigns for maximum impact.

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AboutThisCourse

In an industry where data is king, this course is in high demand as it equips learners with the ability to make informed decisions based on hard data. By understanding ad engagement metrics, learners can create more effective advertising strategies that drive results, increase ROI, and help businesses grow. This course is perfect for digital marketers, advertising professionals, and anyone looking to advance their career in the field of digital advertising. By completing this course, learners will have a deep understanding of ad engagement metrics and the skills needed to succeed in this exciting and dynamic industry.

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CourseDetails

• Ad Engagement Metrics Overview
• Understanding Click-Through Rate (CTR)
• Impressions and their Role in Ad Engagement
• Dwell Time and its Significance
• Bounce Rate: A Key Indicator of User Engagement
• Conversion Rate: Measuring Ad Success
• Cost Per Click (CPC) vs Cost Per Mille (CPM)
• The Importance of Frequency in Ad Engagement
• Engagement Metrics and SEO Rankings
• Leveraging Ad Engagement Metrics for Improved Campaign Performance

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN AD ENGAGEMENT METRICS: ACTIONABLE KNOWLEDGE

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London College of Foreign Trade (LCFT)

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05 May 2025

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